Ipsita Chakraborty
@ipsitachakraborty
I’m a senior digital marketing and operations professional driving ROI through performance ads, CRM, and data-led growth.
What I'm looking for
I’m a growth-driven digital marketing and operations professional with 7+ years of experience spanning financial services, marketing communications, and customer lifecycle management. I’ve combined data-backed decision-making with customer-first execution—whether improving turnaround time and accuracy in mortgage/loan reviews, strengthening compliance, or resolving disputes with data-backed outcomes that support retention.
On the growth side, I build and optimize end-to-end digital funnels, then measure and iterate using SEO, paid ads, content strategy, email marketing automation, and analytics. I run performance campaigns (Google Ads, Meta Ads), apply CRO and funnel optimization, and support e-commerce execution through Shopify and Amazon store management—then report results using GA4 and Search Console to drive measurable ROI.
Experience
Work history, roles, and key accomplishments
Process Advisor
Barclays Uk
Sep 2020 - Mar 2022 (1 year 6 months)
Led data-driven analysis for mortgage and loan applications, improving accuracy and reducing turnaround time. Managed high-risk business reviews to ensure compliance and documentation integrity, and implemented workflow optimizations to increase efficiency.
Developed and executed client engagement and marketing campaigns targeting high-net-worth customers. Used customer data to identify growth opportunities and improved product penetration by converting referral leads into long-term clients through relationship marketing.
Handled customer disputes with a focus on customer experience and retention, delivering efficient, data-backed resolutions. Conducted investigations to strengthen customer trust and improve issue resolution outcomes.
Supported product marketing initiatives by promoting offers and resolving customer concerns. Collaborated with internal teams to improve customer satisfaction and engagement through timely issue handling.
Associate
Fidelity Group
Sep 2014 - Mar 2015 (6 months)
Conducted customer risk analysis and credit profiling to support decision-making. Managed customer grievances to maintain high satisfaction and retention.
Education
Degrees, certifications, and relevant coursework
M.S. Ramaiah Institute of Management
Master of Business Administration, Marketing & Human Resources
Completed an MBA in Marketing & Human Resources at M.S. Ramaiah Institute of Management in Bengaluru.
Punjab Technical University
Bachelor of Business Administration, Business Administration
Completed a Bachelor of Business Administration (BBA) at Punjab Technical University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
www.caldrewellness.comPortfolio
www.caldrewellness.comJob categories
Skills
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