Open to opportunities

Ipsita Chakraborty

@ipsitachakraborty

I’m a senior digital marketing and operations professional driving ROI through performance ads, CRM, and data-led growth.

United States

Message

What I'm looking for

I’m looking for a role where I can own performance marketing and customer lifecycle growth end-to-end—using data, CRO, and automation to improve ROI, conversion, and retention in a fast-paced, execution-driven team.

I’m a growth-driven digital marketing and operations professional with 7+ years of experience spanning financial services, marketing communications, and customer lifecycle management. I’ve combined data-backed decision-making with customer-first execution—whether improving turnaround time and accuracy in mortgage/loan reviews, strengthening compliance, or resolving disputes with data-backed outcomes that support retention.

On the growth side, I build and optimize end-to-end digital funnels, then measure and iterate using SEO, paid ads, content strategy, email marketing automation, and analytics. I run performance campaigns (Google Ads, Meta Ads), apply CRO and funnel optimization, and support e-commerce execution through Shopify and Amazon store management—then report results using GA4 and Search Console to drive measurable ROI.

Experience

Work history, roles, and key accomplishments

Process Advisor

Barclays Uk

Sep 2020 - Mar 2022 (1 year 6 months)

Led data-driven analysis for mortgage and loan applications, improving accuracy and reducing turnaround time. Managed high-risk business reviews to ensure compliance and documentation integrity, and implemented workflow optimizations to increase efficiency.

Compliance Documentation Workflow Optimization Data Driven Decision Making Customer Lifecycle Management

Marketing Communications Officer

Citi Corp

Jan 2019 - Dec 2019 (11 months)

Developed and executed client engagement and marketing campaigns targeting high-net-worth customers. Used customer data to identify growth opportunities and improved product penetration by converting referral leads into long-term clients through relationship marketing.

Campaign Execution Client Acquisition Referral Marketing High Net Worth Targeting Data Analysis Relationship Marketing

Dispute Resolution Specialist (APAC)

Citi Corp

Apr 2017 - Dec 2019 (2 years 8 months)

Handled customer disputes with a focus on customer experience and retention, delivering efficient, data-backed resolutions. Conducted investigations to strengthen customer trust and improve issue resolution outcomes.

Dispute Resolution Customer Experience Retention Strategy Case Management

Dispute Officer

American Express Banking Corp

Mar 2015 - Aug 2016 (1 year 5 months)

Supported product marketing initiatives by promoting offers and resolving customer concerns. Collaborated with internal teams to improve customer satisfaction and engagement through timely issue handling.

Customer Support Product Marketing Promotion Customer Satisfaction Cross Functional Collaboration

Associate

Fidelity Group

Sep 2014 - Mar 2015 (6 months)

Conducted customer risk analysis and credit profiling to support decision-making. Managed customer grievances to maintain high satisfaction and retention.

Risk Analysis Customer Retention Data Analysis Documentation