Open to opportunities

Ike JS

@ikejs

Message

Global Brand Marketing Leader with 11+ years driving growth across APAC & emerging markets.

Indonesia

Message

What I'm looking for

I am seeking a role that fosters creativity and strategic thinking, with opportunities for growth and collaboration in a dynamic team environment.

As a results-driven APAC & Global Brand Marketing Leader with 11+ years of experience across the AdTech, FMCG, FinTech, and Automotive sectors, I specialize in building brand leadership and driving measurable growth through data-driven strategies. My career spans remote, hybrid, and on-site roles with companies like MGID, InMobi, and TVS Motor. I’ve led cross-cultural teams, launched 360° campaigns, and built marketing infrastructures from scratch, delivering 25%+ increases in brand engagement and sales leads.

Beyond my professional expertise in digital transformation, lifecycle marketing, and multi-market expansion, I embody global citizenship: fluent in English and German, I thrive in diverse environments, whether collaborating with APAC/MEA teams, managing PR crises, or crafting narratives that resonate across cultures. My passion for storytelling, AI-driven marketing, and stakeholder alignment is matched by my agility in navigating both corporate and startup landscapes.

I’m eager to bring this blend of strategic vision, hands-on execution, and cross-cultural fluency where global impact meets local relevance.

Experience

Work history, roles, and key accomplishments

Country Communication & Marketing Head

MGID Indonesia

Feb 2021 - Mar 2025 (4 years 1 month)

Developed and executed comprehensive marketing and communication strategies to drive business growth and increase brand awareness. Collaborated with global marketing and cross-functional teams, including sales, product, design, and publisher development, and was responsible for content marketing creation to achieve business objectives and results.

Marketing Strategy Brand Awareness Content Marketing Public Relations Digital Marketing Google Ads Meta Ads Social Media Marketing Event Management Budget Management

Head of Marketing

InMobi

May 2018 - Nov 2020 (2 years 6 months)

Successfully developed and executed marketing strategies and operations from scratch to drive business growth and increase brand awareness across SEA, ANZ, and MEA regions. Collaborated with marketing teams in India and China, as well as cross-functional teams including sales, product, and business development, to achieve business results.

Marketing Strategy Marketing Operations Brand Awareness Campaign Management Media Relations Digital Products Mobile App Marketing Budget Management

Head of Brand Strategy

CCL

Mar 2017 - Feb 2018 (11 months)

Developed and executed brand strategies and Go-to-Market strategies to drive business growth and increase brand awareness. Managed and led a team of brand strategists to achieve brand goals, meet customer needs, and ensure customer satisfaction.

Brand Strategy Go To Market Strategy Market Research Competitive Analysis Media Relations Team Leadership Customer Satisfaction

Senior Account Manager

Geometry Global

Mar 2015 - Mar 2017 (2 years)

Managed dedicated account teams for British American Tobacco, overseeing branding, PR, events, digital campaigns, and marketing collateral development. Developed and executed brand campaigns while formulating Go-to-Market strategies based on consumer insights from market research.

Account Management Branding Public Relations Event Management Marketing Collateral Go To Market Strategy Consumer Insights Project Management

Head of Corporate & Brand Communication

TVS Motor Indonesia

Jul 2014 - Jan 2015 (6 months)

Responsible for 'Kuat Irit Murah Tangguh' PR campaigns to elevate brand identity and product recognition. Built and maintained relationships with journalists, media outlets, influencers, and industry analysts.

Public Relations Media Relations Event Management Messaging Strategy Brand Awareness Spokesperson

Marketing Communication Manager

Amway Indonesia

Jan 2013 - Jun 2014 (1 year 5 months)

Led the marketing communications team, executing branding, PR, events, marketing collateral development, online advertising, and digital media development. Responsible for the end-to-end campaign process for integrated marketing communication campaigns.

Marketing Communications Branding Public Relations Event Management Marketing Collateral Online Marketing Digital Media Campaign Management Demand Generation Marketing Campaigns

Senior Account Manager

The Drawing Squad

Jan 2011 - Jan 2013 (2 years)

Managed client accounts and projects, ensuring successful delivery and client satisfaction. Collaborated with internal teams to achieve project goals.

Account Management Project Management Client Success Team Collaboration Communication Problem Solving Relationship Building Strategic Planning Negotiation Reporting

Brand Communication & Media Relations Manager

Gajah Tunggal Tbk

Nov 2009 - Dec 2010 (1 year 1 month)

Managed brand communication initiatives and media relations to enhance corporate image and public perception. Developed and implemented communication strategies.

Brand Communications Media Relations Corporate Image Public Relations Communication Strategy Event Coordination Stakeholder Engagement Crisis Management Content Creation

Senior PR Consultant Manager

Alkemi Kreatif

Mar 2006 - Oct 2009 (3 years 7 months)

Provided strategic public relations consulting to various clients, developing and executing PR campaigns. Managed client relationships and ensured successful campaign outcomes.

Public Relations Client Relationship Management Strategic Planning Event Planning Content Development Market Analysis