Polina Nevinskaya
@polinanevinskaya
Strategic Marketing & Brand Management Professional
What I'm looking for
I am a versatile and passionate professional with a strong background in brand marketing, hospitality, and tourism management, complemented by corporate experience at leading international companies. My journey has been shaped by working with inspiring mentors, providing me with expertise in strategic planning, product development, data analysis, and navigating complex organizational structures.
Throughout my career, I have successfully managed projects across diverse markets, from highly regulated industries to premium FMCG, and have led several impactful product launches. I have also excelled in facilitating strategic partnerships with global suppliers and key stakeholders, fostering collaborations that have driven growth, improved efficiency, and enhanced brand value.
What excites me most is working in international markets, exploring new cultures, and understanding consumer behavior to create meaningful and memorable experiences. As a motivated and dynamic leader, I am eager to channel my skills into making a tangible impact in today’s fast-paced, ever-evolving environment.
Experience
Work history, roles, and key accomplishments
Marketing & Operations Director
IPAG Business School
Dec 2021 - Present (3 years 7 months)
Led a dynamic team overseeing marketing and operations for travel packages, enhancing product portfolio and customer satisfaction. Implemented data-driven strategies resulting in significant sales growth and cost savings through partnerships.
Head of Marketing
Secret Spot
Mar 2021 - Jul 2021 (4 months)
Developed marketing strategies in a crisis environment, increasing sales and profitability. Managed brand positioning and executed events, ensuring successful product launches and sustainability initiatives.
Senior Brand Manager
Simple Ltd.
Sep 2017 - Jan 2020 (2 years 4 months)
Managed premium spirits portfolio, driving brand presence and sales growth through strategic marketing and promotional activities. Oversaw pricing strategy and P&L responsibilities.
Brand Manager, International Markets
Global Functional Drinks AG
Jun 2014 - Sep 2017 (3 years 3 months)
Led brand launches and NPD projects, achieving significant sales growth and brand awareness through strategic marketing initiatives and consumer activations.
Brand Associate
JTI Marketing & Sales
Jan 2014 - Jul 2014 (6 months)
Conducted market analysis and planned promotional activities, boosting brand awareness and sales through effective marketing strategies and budget management.
Portfolio & Brand Strategy Coordinator
JTI Marketing & Sales
May 2012 - Jan 2013 (8 months)
Coordinated marketing reports and events, leading cross-department projects to enhance brand strategy and performance through effective collaboration and insights.
Education
Degrees, certifications, and relevant coursework
IPAG Business School
Bachelor of Arts, Business Administration
National Research University - Higher School of Economics
Bachelor of Arts, Management
Availability
Location
Authorized to work in
Social media
Job categories
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