Open to opportunities

Polina Nevinskaya

@polinanevinskaya

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Strategic Marketing & Brand Management Professional

Indonesia

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What I'm looking for

Seeking a dynamic role in brand marketing and tourism management where I can leverage my strategic planning and partnership skills to drive growth and deliver exceptional customer experiences in an international setting.

I am a versatile and passionate professional with a strong background in brand marketing, hospitality, and tourism management, complemented by corporate experience at leading international companies. My journey has been shaped by working with inspiring mentors, providing me with expertise in strategic planning, product development, data analysis, and navigating complex organizational structures.

Throughout my career, I have successfully managed projects across diverse markets, from highly regulated industries to premium FMCG, and have led several impactful product launches. I have also excelled in facilitating strategic partnerships with global suppliers and key stakeholders, fostering collaborations that have driven growth, improved efficiency, and enhanced brand value.

What excites me most is working in international markets, exploring new cultures, and understanding consumer behavior to create meaningful and memorable experiences. As a motivated and dynamic leader, I am eager to channel my skills into making a tangible impact in today’s fast-paced, ever-evolving environment.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Operations Director

Current

IPAG Business School

Dec 2021 - Present (3 years 6 months)

Led a dynamic team overseeing marketing and operations for travel packages, enhancing product portfolio and customer satisfaction. Implemented data-driven strategies resulting in significant sales growth and cost savings through partnerships.

Marketing Strategy Team Leadership Data Analysis Project Management Sales Growth Crisis Management

Head of Marketing

Secret Spot

Mar 2021 - Jul 2021 (4 months)

Developed marketing strategies in a crisis environment, increasing sales and profitability. Managed brand positioning and executed events, ensuring successful product launches and sustainability initiatives.

Crisis Management Positioning Event Management Marketing Strategy Sales Growth Team Leadership Sustainability Customer Engagement Loyalty Programs

Senior Brand Manager

Simple Ltd.

Sep 2017 - Jan 2020 (2 years 4 months)

Managed premium spirits portfolio, driving brand presence and sales growth through strategic marketing and promotional activities. Oversaw pricing strategy and P&L responsibilities.

Brand Management Strategic Planning Sales Growth Portfolio Management Pricing Strategy Promotional Activities Market Analysis Cross Functional Collaboration

Brand Manager, International Markets

Global Functional Drinks AG

Jun 2014 - Sep 2017 (3 years 3 months)

Led brand launches and NPD projects, achieving significant sales growth and brand awareness through strategic marketing initiatives and consumer activations.

Brand Launch NPD Strategic Marketing Market Penetration ATL & BTL Programs Sales Growth Brand Awareness Cross Functional Collaboration Budget Management

Brand Associate

JTI Marketing & Sales

Jan 2014 - Jul 2014 (6 months)

Conducted market analysis and planned promotional activities, boosting brand awareness and sales through effective marketing strategies and budget management.

Market Analysis Promotional Activities Brand Development Budget Management Sales Strategy Market Research Brand Awareness Project Coordination Team Collaboration

Portfolio & Brand Strategy Coordinator

JTI Marketing & Sales

May 2012 - Jan 2013 (8 months)

Coordinated marketing reports and events, leading cross-department projects to enhance brand strategy and performance through effective collaboration and insights.

Project Coordination Event Management Brand Strategy Team Leadership Budget Management Communication Skills