Open to opportunities

Randy Louhenapessy

@randylouhenapessy

Message

Experienced Marketing Manager with a strong background in digital strategies.

Indonesia

Message

What I'm looking for

I am looking for a dynamic company culture that fosters creativity and growth, where I can leverage my marketing expertise to drive impactful campaigns and contribute to business success.

As a Marketing Manager with over 7 years of experience, I currently lead marketing initiatives at Celerates, an IT Consulting and Talent Resources company in Indonesia. My expertise spans both digital and traditional marketing, where I have successfully managed a team of four to enhance brand visibility and engagement across various channels.

Throughout my career, I have developed strategic partnerships and executed multi-channel ad campaigns that have consistently generated qualified leads. Notably, I led the Celerates Kampus Merdeka program, achieving 150% of the registration target. My proficiency in market research and data analytics has allowed me to create effective marketing strategies that significantly increased applicant conversion rates and website traffic.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Celerates, PT Mitra Talenta Grup

Apr 2021 - Present (4 years 2 months)

As Marketing Manager, I lead the marketing initiatives at Celerates, overseeing a team of 4. I develop and execute strategies for B2B and B2C markets, manage multi-channel ad campaigns, and foster partnerships to enhance brand visibility. My efforts have resulted in significant lead generation and applicant conversion improvements.

Digital Marketing Strategy Team Leadership Market Research Partnership Management Content Creation SEO SEM Facebook Ads Event Management

Digital Marketing Manager

Celerates, PT Mitra Talenta Grup

Feb 2019 - Apr 2021 (2 years 2 months)

In my role as Digital Marketing Manager, I led the marketing team to create engaging content for various digital channels. I was responsible for B2B and B2C content creation and collaborated on events to enhance brand engagement.

Content Strategy Social Media Management Team Leadership Event Management Copywriting Digital Marketing Analytics SEO SEM B2B Marketing

Creative Copywriter, Content Team Lead

PT Wordsmith Digital Indonesia

Apr 2018 - Jul 2018 (3 months)

As a Creative Copywriter and Content Team Lead, I created content for multiple clients across various industries. I managed a team to produce engaging content and coverage for client events.

Content Creation Copywriting Team Management Digital Marketing Brand Strategy Creative Writing

External Affairs

Erudio School of Art

Sep 2017 - Jan 2018 (4 months)

In my role at Erudio School of Art, I promoted the school through various digital and offline channels, managed social media, and organized events to attract students.

Digital Marketing Event Management Social Media Management Community Engagement Relationship Management Content Creation

Journalist & Community Relation Officer

PT Ocentrum, Paws Union

Feb 2017 - Jul 2017 (5 months)

As a Journalist and Community Relation Officer, I wrote articles for pawsunion.com and engaged with animal communities to enhance the platform's reach and quality.