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Igor Yavlenin

@igoryavlenin

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Poker operations and iGaming growth operator with 10+ years in affiliate, CRM.

Argentina

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What I'm looking for

I’m looking for poker operations work where promotions, CRM, partnerships, player experience, and reporting stay connected—and I can keep optimizing offers using real player feedback, calm issue handling, and strong partner execution.

I’m a poker-focused operator with 10+ years across poker affiliate work, online poker marketing, player communication, promotions, reporting, and remote execution. I know poker from both the business side and the player side, staying in regular contact with both regulars and recreational players so I can read formats, offers, friction points, and audience behavior realistically.

My strongest fit is poker roles where operations, promotions, CRM, partnerships, player experience, and account-side work stay connected. I build affiliate, partner, and creator relationships across the poker ecosystem, handle player-facing communication and issue resolution calmly, and coordinate multilingual launches and follow-through without creating extra noise.

Experience

Work history, roles, and key accomplishments

Poker Affiliate & Growth Operator

Poker Operations

May 2018 - Jul 2022 (4 years 2 months)

Built poker ecosystem partner relationships and optimized promotion relevance using traffic and player-behavior analysis, increasing promotion response by 11% and average deposit size by 19%. Managed promotion/advertising budgets, improved regular cost efficiency by 12%, and coordinated multilingual launches across Russian, English, and Georgian teams.

Partner Management Player Behavior Analytics Budgeting Player Acquisition Via Content Communities

Poker Player

Self Employed

Sep 2014 - May 2018 (3 years 8 months)

Operated as a self-employed poker player, applying bankroll logic and format selection while learning day-to-day friction and player psychology from the inside.

Bankroll Management Poker Format Selection Player Psychology Risk Management Observing User Friction Points Decision Making Under Variance Self Directed Performance Improvement

Marketing Manager, Lotos Poker

Lotos Poker

Jun 2012 - Sep 2014 (2 years 3 months)

Designed tournament and promotion concepts that increased average participation by 43% and comments by 77%. Segmented players and built tailored reactivation offers (response rates +6% to +27%), handled disputes to reduce resolution to 7.2 messages, and shortened approval-to-launch time from 8 weeks to under 2 weeks.

Tournament Promotion Design Dispute Resolution Player Communication