Marcela Bertoni
@marcelabertoni
Marketing & communications manager translating complex topics into human, measurable campaigns.
ArgentinaWhat I'm looking for
I build marketing that carries sensitive, complex subjects into plain, engaging language without losing rigor or care. With 15+ years across corporate campaign management at Telefónica LATAM, facilitation with vulnerable and addiction-recovery groups, and eight years creating two service brands from zero, I bring genuine, lived interest to public-health-adjacent missions.
I move comfortably between owning a P&L, running multi-channel campaigns, and adjusting delivery to what the room needs. I’ve led end-to-end launches, designed CRM lifecycle flows, and integrated AI (GPT, prompt engineering) into content and operations for measurable speed and output gains—without added headcount.
Experience
Work history, roles, and key accomplishments
Ski Instructor
Cerro Chapelco
Jan 2022 - Present (4 years 6 months)
Led heterogeneous weekly ski groups across ages, levels, and cultures, providing real-time coaching and accountability for session outcomes.
Founder & Growth Leader
Self-Employed
Jan 2017 - Present (9 years 6 months)
Designed a full curriculum and led adult cohorts in high-complexity social contexts, including addiction recovery groups, adapting delivery session by session. Built two service brands from zero, owning go-to-market, multi-channel campaigns, lead generation metrics (CAC/CPL), supplier negotiation, and end-to-end P&L.
Senior Analyst - Commercial Development
Vivo Brazil
Jan 2012 - Aug 2017 (5 years 7 months)
Led end-to-end field operations for a regional 4G launch, managing a 3-month mobile activation campaign across multiple cities and provinces, including logistics, permits, and staffing. Completed an international rotation embedded with the local team in São Paulo, contributing to a Business Intelligence project and presenting market-adapted campaign proposals.
Analyst - Customer Base Development
Telefónica Móviles Argentina
Nov 2009 - Jan 2012 (2 years 2 months)
Ran mass CRM campaigns for the B2C prepaid segment and managed strategic partner alliances for customer acquisition, iterating strategy based on performance data.
Supply Chain & Customer Service
Nestlé Argentina
Jun 2008 - Nov 2009 (1 year 5 months)
Served as an ISO 19011 internal auditor for supply chain quality and coordinated improvement projects to address customer-service failures across Marketing, Sales, Finance, and Warehousing.
Education
Degrees, certifications, and relevant coursework
ITBA
Industrial Engineer, Industrial Engineering (ITBA)
Industrial Engineering degree from ITBA in Buenos Aires.
EducacionIT
Marketing & Community Management, Marketing & Community Management
Marketing and community management training focused on community growth and marketing practices.
OnOff Solutions
Web Design, SEO & Graphic Design, Web Design, SEO & Graphic Design
Web design, SEO, and graphic design training using Adobe Suite.
Mausi Sebess · Cordon Bleu · CRUDO
Chef (Conscious & Anti-Inflammatory Nutrition), Culinary Arts & Nutrition
Chef training focused on conscious and anti-inflammatory nutrition.
Abhyanga
Ayurvedic Body Therapist, Ayurvedic Body Therapy
Training to become an Ayurvedic body therapist specializing in Abhyanga.
CSIA
Ski Instructor (CSIA), Ski Instruction
Ski instructor certification with CSIA.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Job categories
Skills
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