Matias Gañan
@matiasgaan
I scale paid acquisition and tracking across Meta, Google, TikTok, and programmatic.
ArgentinaWhat I'm looking for
I've managed more than $3M in ad spend across Meta, Google, TikTok, programmatic, and native media, pairing media buying with the tracking infrastructure behind it.
At Lottoland, I operated €75k per month on Meta alongside programmatic and native campaigns for regulated iGaming markets. I owned GTM tracking, pixel and Meta CAPI implementation, attribution, and conversion-data reconciliation while optimizing web and app acquisition toward FTDs, CPA/CPL, and LTV.
At Silence by Acciona, I rebuilt the Google and Meta lead funnel, including campaign structure, landing pages, measurement, GA4, GTM, Meta CAPI, and HubSpot. The work reduced CPA by 70% and increased conversions by 180%.
At Jirada, I led media for Burger King Switzerland across nine channels and helped drive a 400% increase in app installs. I've also managed Google Ads for Shopify apps, built HubSpot sales funnels, and supported brands across the US, Europe, and LATAM as a freelance consultant.
Experience
Work history, roles, and key accomplishments
Freelance Performance Marketing Consultant
Self Employed
Jul 2025 - Present (1 year 2 months)
Provided performance marketing consulting for brands across the US, Europe, and LATAM, including The Path by GSP, Paleo Life, and Dubai Sweet Factory.
Web & App Meta Ads and Tracking Manager
Lottoland
Jan 2024 - Jul 2025 (1 year 6 months)
Managed paid acquisition and tracking in the iGaming sector, operating €75k/month on Meta and owning tracking end-to-end in GTM across all markets.
Lead Generation Manager
Silence by Acciona
Mar 2023 - Jan 2024 (10 months)
Owned lead generation end-to-end, rebuilding the lead funnel across Google and Meta, resulting in a 70% CPA reduction and 180% increase in conversions.
Marketing Coordinator
ZINation
May 2019 - Jul 2022 (3 years 2 months)
Growth marketing for two Shopify apps, co-led a development partnership with Google, and managed Google Ads across 12 client accounts.
CRM & Sales Funnel Assistant
tripBuddy
Jan 2016 - Apr 2019 (3 years 3 months)
Built and maintained sales funnels in HubSpot CRM, ran A/B tests on emails, and managed customer follow-ups end-to-end.
Education
Degrees, certifications, and relevant coursework
INESDI Digital Business School
Postgraduate Degree, Digital Marketing
2020 - 2021
Postgraduate degree in Digital Marketing from INESDI Digital Business School, completed between 2020 and 2021.
Universidad Siglo 21
Bachelor, Marketing
2010 - 2016
Bachelor of Marketing from Universidad Siglo 21, completed between 2010 and 2016.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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