Ignacio Orihuela Navarro

Assess merchant opportunities in a regulated EU acquiring environment across commercial fit, KYB/onboarding, risk appetite, payment economics and processing needs. Develop hands-on knowledge of card acquiring, merchant risk segmentation, settlement and chargebacks, working across Commercial, Risk and Compliance.

Launched Izify in Colombia from zero: embedded fintech, B2B SaaS and hardware for restaurants and retail (POS, payments, e-invoicing, acquiring, QR, self-service). Owned market entry, GTM, pricing, partnerships, customer success and operational readiness as sole in-market commercial lead.

Helped grow Malta market share by more than 8 percentage points in under 12 months, outperforming the main competitor in 2 of the market’s 3 key zones. Led the team through its strongest merchant-acquisition period, combining territory strategy, KPI management, process improvement and hands-on commercial execution.

Co-founded and scaled a B2B SaaS and embedded-fintech platform for SME restaurants and retailers to more than USD 700K ARR. Built the Customer Success and Account Management function from the ground up, then designed onboarding, segmentation, health scoring, follow-up, NPS and retention processes.

Managed import logistics as liaison between clients, suppliers and MSC’s global network.

Led outsourced B2B/B2C sales campaigns; trained new reps; exceeded weekly KPI targets.

Managed SME and personal banking relationships; promoted in year one for exceeding targets.

Completed an MBA with a focus on digital marketing in 2023.

Completed a diploma in leadership and sustainability in 2020.

Completed a Master of Science in Project Management in 2017.

Completed a bachelor's degree in International Business in 2014.