
Diana de Carvalho
@dianadecarvalho
I build strategy, operations, and governance for digital asset payments ventures.
What I'm looking for
I've built founding strategy for Prospherious, a pre-seed digital asset payments startup, from pitch development through product roadmap and go-to-market planning. I led the founding team as priorities and operating structures evolved through venture-building stages.
At CoinsPaid, I progressed from Account Manager to Strategy & Operations Advisor to C-Suite, delivering six-figure annual revenue impact, reducing payment-network costs by 35%, and increasing existing-account revenue by 8%. I've also chaired Cube Exchange Malta and led commercial teams across digital asset and fiat products.
Experience
Work history, roles, and key accomplishments
Founding Strategy & Operations Lead
Prospherious
Jan 2024 - Jan 2026 (2 years)
Built the founding strategy for a digital asset payments platform, from pitch development through product roadmap and go-to-market planning. Led and directed the founding team, adapting priorities and operational structure through successive stages of early-stage venture building.
Board Chairman
Cube Exchange Malta
Jan 2025 - Dec 2025 (11 months)
Served as Non-Executive Director and Chairman of the Board for the Maltese entity, overseeing governance and strategic decisions.
Strategy & Operations Advisor to C-Suite
CoinsPaid
Jan 2021 - Dec 2024 (3 years 11 months)
Promoted from Account Manager to Strategy & Operations Advisor to C-Suite; led agile, cross-functional teams using data-driven frameworks, generating an annual revenue impact in the six figures. Redesigned cross-border payment routing and backend operations, cutting network costs by 35%.
Sales Executive — Digital Asset Payments
Flexipay.cc
Jan 2020 - Dec 2020 (11 months)
Managed B2B partner relationships and ran prospecting pipelines using Salesforce.
Business Introducer — Digital Assets
Self-Employed
Jan 2019 - Dec 2020 (1 year 11 months)
Sourced and introduced institutional and private clients in the digital asset sector, building a proprietary network of contacts.
Head of Sales — Digital Assets & Fiat
Phoenix
Jan 2017 - Dec 2018 (1 year 11 months)
Led the commercial function for digital asset and fiat products, with direct accountability for revenue targets.
Account Manager — Digital Assets
Confidential
Jan 2017 - Dec 2017 (11 months)
Managed a client portfolio in the digital asset space, ensuring retention and satisfaction.
Education
Degrees, certifications, and relevant coursework
Diana hasn't added their education
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