Andrea Marino
@andreamarino
I build integrated GTM programmes that turn market insight into qualified demand and revenue.
MaltaWhat I'm looking for
I lead GM Digital’s marketing business unit, owning client strategy, commercial relationships, project leadership and hands-on delivery across B2B and B2C programmes.
I’ve led 60+ marketing projects, including a cybersecurity consultancy’s DORA vertical, where I took the programme from market research and positioning through campaigns, CRM nurturing, webinars and commercial follow-up. That work generated €285K in attributable revenue, 50 SQLs and 19 new clients in 69 days at 3.34x ROAS.
I build integrated programmes across paid media, SEO, content, email, landing pages and CRO, delivering 3x–10x ROAS and reducing CPL by around 25% over two years. I also create AI-enabled workflows using Claude Code, APIs and n8n to support prospect auditing, market research and paid-creative production.
My marketing work is grounded in 10 years of enterprise and SMB sales experience at BMIT Technologies, VMware and Apple. I bring first-hand buyer, qualification, pipeline and retention insight to ICPs, messaging, demand generation and Sales alignment.
Experience
Work history, roles, and key accomplishments
Digital Marketing & Growth Manager
GM Digital
Jan 2020 - Present (6 years 8 months)
Owned the Digital Marketing business unit across client strategy, commercial relationships, project leadership and hands-on delivery. Led 60+ marketing projects across B2B and B2C clients, coordinating groups of up to 3-4 external specialists.
Account Executive
BMIT Technologies
Oct 2019 - Aug 2026 (6 years 10 months)
Owned commercial growth across a portfolio of 160+ enterprise and SMB accounts in EMEA, combining account management with market development, customer insight and selected B2B growth-marketing initiatives.
Drove enterprise accounts across Nordic markets, accelerating adoption of VMware, SaaS, cloud infrastructure and virtualization solutions through enterprise account management, outbound prospecting, and demand generation.
Oversaw and expanded VMware’s SMB & mid-market sales territory in Italy, driving adoption of cloud and virtualization solutions through outbound prospecting and demand generation.
Developed Apple's B2B partnerships and corporate account development, delivering device solutions to corporate clients and expanding Apple's business presence across EMEA markets.
Education
Degrees, certifications, and relevant coursework
University of Catania
Master's Degree, Economics and Business Administration
Master's Degree in Economics and Business Administration from the University of Catania.
Tech stack
Software and tools used professionally
Availability
Location
MaltaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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