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Ian Mackrodt

@ianmackrodt

Online Marketing Manager at Care.com Europe GmbH who cut provider-account CAC by 33% and drove 38% cost savings.

At Care.com Europe GmbH, I manage SEM advertising for user acquisition across the Netherlands, Belgium, and the Nordics, and for eight additional provider accounts. I reduced provider-account CAC by 33% and generated 38% cost savings in 2024 through a tested landing page, keyword implementation, and consistent campaign monitoring.

I also drove 36% revenue growth for the Petcare service in the Netherlands without increasing CAC, using a new bid strategy informed by seasonality. Earlier, I managed paid media for Emma – The Sleep Company’s Brazilian market and worked in account management and sales at Sofis Tecnologia and GestQual Desenvolvimento de Software LTDA.

Experience

Work history, roles, and key accomplishments

Current

Online Marketing Manager

Current

Care.com Europe GmbH

Nov 2022 - Present (3 years 11 months)

Managed SEM advertising for user acquisition across NL, BE, and Nordics markets, achieving a 33% drop in CAC and 36% revenue growth in the Petcare vertical. Led full account restructuring in Google and Bing Ads and implemented A/B testing and landing page optimization.

Jr. Performance Marketing Manager

Emma – The Sleep Company

May 2021 - Nov 2022 (1 year 6 months)

Managed performance marketing for the Brazilian market, overseeing all paid media from Google and Meta Ads, including campaign launches, bid adjustments, A/B testing, keyword research, and ad creation. Created reports and analyses on competitors, audiences, and channel performance.

Google Ads Meta Ads A B Testing Keyword Research Ad Creations Competitive Analysis Audience Analysis KPI Reporting Excel

Account Manager

Sofis Tecnologia

Aug 2019 - Mar 2021 (1 year 7 months)

Managed key accounts, built and maintained inside sales processes, and generated new business opportunities. Responsible for software demonstrations, proposal generation, dashboard creation, KPI tracking, and CRM management.

Key Account Management Inside Sales Demonstration Of Software Applications business proposal development Dashboarding KPI Tracking Negotiation CRM Pipedrive Excel

Jr. Sales Manager

GestQual Desenvolvimento de Software LTDA

Jan 2017 - Jul 2019 (2 years 6 months)

Managed accounts and hunted business opportunities, prospecting leads and managing customer relationships. Conducted software demonstrations in person and remotely, generated proposals and contracts, and managed the full sales funnel.