Open to opportunities

Raya Petrova

@rayapetrova

Google Ads Account Manager at Google LLC, optimizing campaigns across 600 accounts and over €1 million in ad spend.

At Google LLC in Barcelona, I advise and manage Google Ads accounts in the DACH market, focusing on performance, conversions, and sustainable growth. I work across Search, Display, Performance Max, Demand Gen, and YouTube campaigns.

I analyze campaign and conversion data, then optimize bidding strategies, budgets, and campaign structures. I also advise on GA4, Google Tag Manager, and conversion tracking, and use AI-supported solutions to improve analysis and optimization.

As a Data Analysis Intern in Air Service Development at Calgary International Airport, I analyzed market, passenger, and air traffic data to support strategic decisions. I also supported campaigns for new routes with Air Canada and WestJet and worked with Google and Microsoft Ads.

Experience

Work history, roles, and key accomplishments

Current

Google Ads Account Manager

Current

Google LLC

Jul 2025 - Present (1 year 3 months)

Strategic consulting and management of Google Ads accounts in the DACH market, focusing on performance, conversions, and sustainable growth. Developed and optimized campaigns across Search, Display, Performance Max, Demand Gen, and YouTube, including keyword research and search intent analysis.

Google Ads Search Display Performance Max Demand Generation YouTube Keyword Research Search Intent Analysis Conversion Rate Optimization Budget Management performance reporting Google Analytics 4 Google Tag Manager AI powered Solutions

Data Analysis Intern – Air Service Development

Calgary International Airport

May 2024 - Aug 2024 (3 months)

Analyzed market, passenger, and flight traffic data to support strategic marketing and business decisions. Researched market and competitive developments in the international aviation market and supported marketing campaigns for new flight connections.

Data Analysis Market Research Competitive Analysis Marketing Campaigns Google Ads Microsoft Ads Instagram Content Creation

Praktikum Innovationsmanagement & Events

Landesbank Baden-Württemberg

Sep 2022 - Feb 2023 (5 months)

Supported innovation and communication projects, researched and prepared relevant information, and created presentations and communication materials. Assisted in organizing events.

Innovation Management Communication Skills Research Presentation Skills Event Organization