Open to opportunities

Hảo Huỳnh

@hohunh

I scale fashion ecommerce revenue through performance marketing, livestream operations, and data-driven multi-channel growth.

Vietnam

Message

What I'm looking for

I'm looking to lead data-driven ecommerce growth across paid media, marketplaces, organic content, livestreams, and affiliate programs while building capable marketing teams and scalable reporting systems.

At SGW Saigon Fashion, I scaled PAPAGO FASHION from 730M to 3.34B VND in monthly revenue in five months, generating approximately 10.54B VND GMV across 60,430 orders. I built multi-channel growth across TikTok Shop, Shopee, Facebook, and website operations, with 77% of GMV driven by organic traffic, livestreams, and KOC campaigns.

I also build reporting systems, automated marketing data pipelines, and teams that can execute against clear KPIs. Previously at ROUTINE, I managed and optimized multi-channel advertising across Facebook, Google, TikTok, and Criteo, including $25K+ budgets and major retail campaigns.

Experience

Work history, roles, and key accomplishments

Digital Marketing Lead

SGW SAIGON FASHION

Oct 2023 - May 2026 (2 years 7 months)

Men's mid-age fashion brand — multi-channel: TikTok Shop, Shopee, Facebook, Website

🏆 Growth & Results:
- Scaled monthly revenue from 730M to 3.34B VND (+4.6x) in 5 months
- Total GMV ~10.54B VND | ~60,430 orders across 5 months
- Ads accounted for ~23% of GMV — 77% from organic, livestream & KOC

📣 Paid Ads & Marketing Investment:
- TikTok Ads: ~1.57B VND spend / 5 months — primary paid channel

Digital Marketing and Analyst

ROUTINE/Trading & Wholesale

Mar 2023 - Nov 2025 (2 years 8 months)

- Plan, manage & optimize digital ad strategies across Facebook, Google, & Criteo.
- Develop analytical systems & multi-channel digital reports (Google Ads, Facebook Ads, TikTok Ads, Criteo).
- Build automated data pipelines for marketing reports & performance tracking.
- Oversee & optimize $25K+ ad budgets, ensuring efficiency & KPI achievement.
- Execute high-budget digital ad campaigns for majo

Data Analysis Google Ads TikTok Marketing Google Data Studio Workflow Management Performance Metrics Critical Thinking Facebook Ads Facebook Marketing Performance Marketing Campaigns Project Management Online Advertising Creative Marketing Performance Management Business Process Automation Problem Solving Facebook

Data Analyst

TOTODAY

Jul 2022 - Dec 2022 (5 months)

- Build a multi-channel revenue and cost analysis system
- Real-time cost, profit and breakeven analysis for each product code
- Analyze the content index for each article, evaluate the effectiveness of the content
- Analyze the correlation between content and advertising

SQL Google Sheets Critical Thinking Analytics Data Modeling Syncwith Creative Marketing Finance Performance Management Business Process Automation Problem Solving Facebook

Facebook Ads & E-Commerce

Anhy Group

Apr 2020 - Apr 2021 (1 year)

1. Facebook Ads:
- Plan, run ads for products and services
- Daily, Weekly, Monthly Report Dynamic Chanel Nhanh.vn, Sapo, Shopee, Lazada
- Optimize ads to reach KPI: CPC, CPL, CPO, CR, ROI, etc
2. E-commerce:
- Design basic Brand Assets such as Cover, Banner, Standee, Ads Banner.
- Listing, optimizing products on e-commerce platforms and Social Store ( Shopee,
FB Store, Google Business, Web Ecomme