Open to opportunities

Kiet Tran

@kiettran

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Digital marketing professional driving growth through data-driven ads, content, and marketplace optimization.

Vietnam

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What I'm looking for

I seek a results-driven marketing role where I can lead performance campaigns, optimize tracking/analytics, create compelling content, and drive measurable revenue growth within a collaborative team.

I am a digital marketing professional with hands-on experience planning and optimizing campaigns across Meta, TikTok, Google, and marketplaces.

I have set up and optimized Pixels, UTM, GA4, and event tracking to measure CPL, conversions, and CTR, and used A/B testing to reduce CPA about 20%.

My work with marketplaces and paid ads grew Shopee revenue by +30% and improved marketplace CTR from 1.8% to 2.0%; KOL campaigns contributed ~15–20% of paid campaign revenue.

I create multi-channel content, manage brand identity, run in-store and event promotions, and consistently drive measurable results such as +20% café revenue and 100+ attendees per Acoustic night.

Experience

Work history, roles, and key accomplishments

Digital Marketing Executive

Luong Gia Company

Jun 2025 - Mar 2026 (9 months)

Set up and optimized Pixels, UTM, GA4 and event tracking to measure CPL and conversions; planned and managed ads across Meta, TikTok, Google and marketplaces, growing Shopee revenue by 30% and reducing CPA ~20% through creative and audience A/B testing.

GA4 Meta Ads Google Ads Marketplace Optimization A B Testing CRO

Brand & Digital Marketing Executive

Ohla House Coffee

Jun 2025 - Mar 2026 (9 months)

Developed and executed brand positioning and multi-channel content plans on Facebook and TikTok, launched paid ads and in-store promotions, increasing café revenue by 20% and driving 100+ attendees per acoustic event.

Brand Strategy Content Planning Facebook Ads Event Promotion Visual Consistency Copywriting

Junior Marketing Executive

Trung Nguyên Franchising

Oct 2024 - Apr 2025 (6 months)

Executed marketing activities to drive sales and product launches, managed customer data and CRM optimization, and coordinated social and in-store campaigns across Facebook, TikTok, Zalo and website.

CRM Social Media Management Campaign Coordination Content Creation event support Cross Functional Collaboration

Social Media Executive

The Digital Lab Service JSC

Aug 2024 - Apr 2025 (8 months)

Developed and executed content plans for Facebook and website, conducted market analysis and monitored web traffic to propose strategies that improved online engagement and website visits.

Content Strategy Social Media Management Market Analysis Web Analytics SEO performance reporting

Marketing Intern

American Study

Mar 2023 - Jun 2023 (3 months)

Organized online events and campus logistics, supported recruitment campaigns, provided customer consultation, and created social media content to support program promotion.

Event Coordination Social Media Content Consultation Competitor Analysis Logistics

Marketing Intern

VSHR Pro Academy

Jan 2023 - Mar 2023 (2 months)

Produced and edited training videos, managed post schedules and media performance tracking, and created visual content for HR consulting social channels.

Video Production Video Editing Performance Tracking Content Creation Visual Design

Freelance Content Creator

Skyfit365

Jan 2023 - Mar 2023 (2 months)

Developed long-term content strategy and produced promotional materials and visuals for gym services to support marketing campaigns and audience growth.

Content Strategy Visual Design Promotional Materials Social Media Content Campaign Planning

Customer Service Assistant

Havias

Sep 2022 - Dec 2022 (3 months)

Resolved product-related customer issues, managed hotline communications and shipping coordination, and wrote SEO-optimized blog articles and social media content for product promotion.

Customer Support order fulfillment Content Writing SEO Social Media Content

Education

Degrees, certifications, and relevant coursework

Van Lang University

Bachelor of Marketing, Marketing

2021 - 2025

Grade: 3.23

Pursuing a Marketing major with coursework and projects focused on digital marketing, advertising, and data analysis; achieved a cumulative GPA of 3.23.