Huy Tran
@huytran2
Digital Growth & MarTech manager scaling fintech/e-commerce acquisition with GA4/MMP and lifecycle CRM tracking.
VietnamWhat I'm looking for
I’m a Digital Growth & MarTech specialist with 7+ years in fintech and e-commerce, focused on scaling multi-channel digital acquisition. I take full ownership of growth planning and execution to improve full-funnel performance across web and app.
In my current role as a Digital Marketing Manager, I lead performance acquisition across Meta, Google, TikTok, ASA, and affiliate channels. I optimize campaign structure, bidding, creatives, and audience strategy while translating business targets into channel strategy and monthly budget allocation.
I build the measurement backbone—designed cross-channel tracking with GA4 + AppsFlyer/Adjust to unify web–app–paid signals and enable accurate attribution. I also drive lifecycle journeys using CDP/CRM, including segmentation, event design, and automated retention and cross-sell cohorts using CAC, CVR, and LTV signals.
My work has delivered results: I achieved 100% of new user acquisition target in 2023 and helped Cake surpass 4 million customers. I’ve also been recognized with “Most Effective Channel 2024” for the Vay Nhanh product and “Most business impact 2025” for acquisition performance on Loans.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Cake by VPBank
Jul 2023 - Present (3 years)
Led end-to-end digital marketing acquisition across Meta, Google, TikTok, ASA, and affiliate channels, owning growth planning and execution for key products (Term Deposit, Loans, Credit Card). Built GA4/App tracking with AppsFlyer/Adjust and implemented lifecycle/CRM flows; achieved 100% of new user acquisition target in 2023 and helped surpass 4 million customers, earning “Most Effective Channel
Digital Marketing Expert
Mcredit
May 2022 - Jul 2023 (1 year 2 months)
Managed performance user acquisition campaigns across online channels including Facebook, Google, TikTok, Zalo, and affiliates, coordinating with Product/Tech to implement tracking and early lifecycle segmentation. Supported CRM, SEO/ASO, Paid Media, and agency/partner management for fintech and other brand initiatives.
Senior Digital Marketing Specialist
Sendo
Apr 2019 - Apr 2022 (3 years)
Owned Google Shopping and Dynamic Remarketing/merchant feed optimization, managing merchant feed performance and Google Merchant Center setup. Built attribution/tracking and reporting (Data Studio) and supported product updates for the Sendo Click program, earning a nomination for best employee in Dec 2020.
Senior Media Executive
Masso Group
Jan 2018 - Apr 2019 (1 year 3 months)
Planned and proposed PPC media campaigns and executed/optimized campaigns on Facebook, Google, ADX, Zalo, and DSP platforms for engagement, lead generation, traffic, and SEM/GDN/YouTube objectives. Set up conversion tracking with Google Tag Manager and Google Analytics and produced client dashboards and recurring data analysis; achieved 100% revenue KPI in 2018 with margin over 40%.
Optimizer Executive
Pmax
Mar 2017 - Dec 2017 (9 months)
Executed and optimized campaigns on Facebook, Google, ADX, and Eclick according to the media plan objectives with daily monitoring. Implemented Facebook Pixel and Google Analytics tracking, produced client KPI reports/dashboards, and contributed to proposal/media plan creation.
Education
Degrees, certifications, and relevant coursework
Industrial University of Ho Chi Minh City
Bachelor, Foreign language faculty
2012 - 2016
Bachelor-level study in the Foreign Language faculty at Industrial University of Ho Chi Minh City from 2012 to 2016.
Tech stack
Software and tools used professionally
Availability
Location
VietnamAuthorized to work in
Job categories
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