At Partner in Growth, I own demand generation strategy and execution for B2B SaaS, fintech, payments and wealth management clients, including Access PaySuite, Charles Stanley and Checkbook.io. I created £2.5M in qualified pipeline within two quarters and influenced £5M in expansion pipeline from named accounts.
I cut acquisition cost by 25–30% year on year by stopping channels that performed on cost per lead but failed on downstream conversion. I also rebuilt nurture and multi-channel sequencing for stalled lead pools, improving lead-to-activation rates by 80–100%.
At Bromcom, I built the marketing and demand function from zero, covering positioning, a technical website rebuild, SEO and paid channels. Marketing became the source of 80% of leads and 70% of revenue, and technical SEO and buyer-intent content grew inbound traffic by 300%.
At Call Center Studio, I ran demand across Europe, the Americas and APAC, adapting channel mix and messaging for each market. Earlier, at VODAFONE, I ran data-driven retention and upsell campaigns that contributed to a 20% brand lift.
