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Joshua CoaseJC
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Joshua Coase

@joshuacoase

Demand generation and marketing operations specialist driving full-funnel revenue and scalable systems.

United Kingdom
Message

What I'm looking for

I seek hands-on roles where I can own full-funnel demand systems, optimize conversion and retention, work cross-functionally, and scale repeatable revenue processes in a data-driven team.

I am a demand generation and marketing operations specialist with 6+ years building scalable revenue systems across lifecycle email, funnel optimisation, segmentation, event activation, and GTM targeting.

I have delivered $1M+ in revenue through full-funnel campaign execution and conversion optimisation, and built a 6,000+ member community that generated $225K+ through workshops, courses and cohorts.

My operator mindset focuses on data-driven research, clean audience builds, measurable campaign learnings, and repeatable processes; I execute GTM targeting and enrichment workflows using Clay, Apollo and Hunter while remaining tools-agnostic across CRM/email platforms.

I’ve led product and customer success initiatives, shipped feature releases, run affiliate and lifecycle campaigns that drove high retention, and managed billing dispute recoveries of ~47–53% net — combining strategic thinking with hands-on execution to scale revenue and improve retention.

Experience

Work history, roles, and key accomplishments

BR
Current

GTM & Demand Gen Consultant

BrandOS

Oct 2025 - Present (8 months)

Advised early-stage businesses on ICP refinement, funnel optimisation and lifecycle strategy, building end-to-end acquisition systems and generating $35,000 in consulting revenue.

FO
Current

Product Development Manager

ForeverFan

Jan 2024 - Present (2 years 5 months)

Supported GTM relaunch with enriched lead lists and shipped major feature releases (form builder, scheduler); ran enablement and onboarding resources to increase adoption and reduced support load, and managed Stripe disputes with a 53% net recovery rate.

CN
Current

Demand Generation Specialist

ContraBrand Agency / No Labels Necessary

Sep 2021 - Present (4 years 9 months)

Built and scaled a 6,000+ member community and owned end-to-end funnel performance, driving $1M+ revenue across programs and $225K+ from community monetisation. Launched training and mentorship programs generating $345K and $600K+ respectively while improving retention and recovering ~47% net from billing disputes.

Education

Degrees, certifications, and relevant coursework

Bournemouth University logoBU

Bournemouth University

Bachelor of Arts, Multimedia Journalism

2015 - 2018

Grade: First Class Honours

Completed a BA in Multimedia Journalism with First Class Honours, focusing on multimedia reporting and digital content production.

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