At AQUA Electrical Appliances Vietnam, I guided the execution of the 360° launch of Space Fit, the brand's first high-end refrigerator line, working under the direction of the Manager and HOD. I also led a multi-location roadshow across four GT dealers that generated ~700M VND in one month.
At Samsung Electronics HCMC CE Complex (SEHCS), I co-developed and executed brand growth initiatives and integrated marketing campaigns, including the launch of DVM S2. Earlier, at Tupperware Vietnam, I led testing for 30% of new product launches, and at TRG International I led a testimonial interview project and supported webinar and SEO content.
