At Fitness, I planned integrated marketing programs and regional activations, from researching member needs to setting objectives, KPIs, timelines, and budgets. I coordinated teams and vendors to deliver ATL, BTL, and digital campaigns, events, and creative content.
For programs including Road to Hyrox and California Transformation Challenge 2024, I tracked campaign performance, gathered member feedback, and reported key learnings to senior management. I also partnered with Sales and sports brands on promotions and activations.
Earlier, I managed brand communications and multi-channel campaigns in automotive, including the Hybrid Ertiga Launch and national promotions. At MediaAgency, I monitored social channels and optimized paid ads for clients including Rohto-Mentholatum, LG, Sharp, and BlueScope.
