Hoàng Lê Minh
@honglminh
Strategic marketing lead specializing in product marketing, partnerships, and data-driven growth.
What I'm looking for
I am a strategic marketing lead with deep experience in product marketing, partnership development, and e-commerce/POD markets, having led the Personalised Books product and driven vendor partnerships for global expansion.
I have a track record of managing cross-functional teams, conducting market and competitor research, and launching data-driven campaigns that inform product positioning and budget allocation. I was recognized as Best Employee of 2022 after leading product development that increased annual revenue by 15%.
I excel at content creation, vendor relationship management, and implementing collaborative processes that boost productivity and performance, and I bring strong English (C1) and native Vietnamese communication skills to international projects.
Experience
Work history, roles, and key accomplishments
Marketing Project Lead
Insights LTD
Aug 2023 - Present (2 years 2 months)
Led the Personalised Books product as marketing owner, conducted market and competitor research, and fostered partnerships with global POD and publishing vendors to position the project for successful launch.
R&D Team Leader
Hoang Kim Online JSC
Mar 2021 - Aug 2023 (2 years 5 months)
Managed R&D department resources and partnerships with foreign suppliers, led product research in POD and drop-shipping, and implemented initiatives that increased annual revenue by 15% as Best Employee 2022.
Product Management Executive
TSG Trading and Services Co., Ltd.
Aug 2019 - Feb 2021 (1 year 6 months)
Led sales and telesales teams and built partnerships with Adobe and Microsoft, developing sales strategies and training that improved software sales and optimized vendor revenue streams.
Content Editor
Viet Nam Esports - Garena Viet Nam
Feb 2017 - Jul 2019 (2 years 5 months)
Crafted bilingual content and managed social channels, produced app content and interviews, and optimized SEO-focused copy that drove a 25% increase in website traffic.
Education
Degrees, certifications, and relevant coursework
National Economics University (NEU) Business School
Master of Business Administration, Business Administration
Completed a Master of Business Administration focused on business and marketing, supporting strategic partnership and market expansion initiatives.
Diplomatic Academy of Vietnam
Bachelor of International Economic, International Economics
2017 -
Completed a Bachelor of International Economic studies with coursework and research contributing to market and competitor analysis for product launches.
Availability
Location
Authorized to work in
Job categories
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