Open to opportunities

An Cái

@anci

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Content writer and marketer specializing in product content, launches, and cross‑functional campaign execution.

Vietnam

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What I'm looking for

I seek remote content/marketing roles where I can lead product content and launch initiatives, collaborate cross-functionally, and optimize campaigns for international markets.

I am a content-focused marketer with hands-on experience across product content, launch strategy, and growth campaigns for international and local brands.

At Traveloka I produce and moderate high-quality English and Vietnamese product content while contributing to style guides; at Ajinomoto I led the full cycle of a frozen food product launch collaborating with Sales, R&D, logistics and external partners.

My background includes campaign management and media planning at Tiki, premium-segment campaign support and event execution at Samsung, and content and community growth work in crypto and digital media.

I bring strong cross-functional collaboration, data-informed optimization, and polished content skills, and I seek remote roles where I can drive content and marketing impact for international audiences.

Experience

Work history, roles, and key accomplishments

Current

Product Content Writer

Current

Traveloka Vietnam

Apr 2025 - Present (8 months)

Produce high-quality product content and moderate user-generated content in English and Vietnamese, contributing to language style guides and developing content ideas to improve user experience.

Content Writing Content Moderation English Vietnamese Localization Style Guide SEO Copywriting Attention To Detail

Marketing Executive

Ajinomoto Vietnam

Mar 2024 - Jan 2025 (10 months)

Led full-cycle launch of the company’s first frozen food line, coordinating product development, brand marketing and cross-functional teams to optimize sales and refine marketing strategies.

Product Launch Brand Marketing Cross Functional Collaboration Sales Analysis Go To Market Strategy Vendor Management Performance Tracking

Marketing & Communications Intern

Samsung Electronics Vietnam

Jul 2023 - Mar 2024 (8 months)

Supported premium-segment campaign rollouts and campus program execution, coordinating with sales, product marketing and visual merchandising to deliver successful events and launches.

Event Execution Product Marketing Visual Merchandising

Partnership-cum-Growth Intern

Tiki Corporation

Oct 2022 - May 2023 (7 months)

Supported key account management for campaigns, managed advertising budgets and media mix across channels, and collaborated with cross-functional teams to optimize campaign performance.

Media Planning Budget Management Tiki Ads CRM Affiliate Marketing Campaign Optimization Cross Functional Collaboration

Content Marketing Executive

Ninety Eight

May 2022 - Oct 2022 (5 months)

Researched international blockchain markets and user personas, grew community engagement and managed mobile app content in collaboration with development and UX teams to improve product messaging.

Content Strategy Mobile App Content UX collaboration User Research

International Editorial Intern

Vietcetera

Sep 2021 - Dec 2021 (3 months)

Researched and tested content, organized production and proofread articles, owning two of the 21 most-read international stories in 2021 to drive audience engagement.

Proofreading Content Production CMS