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Priyal Singhal

@priyalsinghal

Product marketing manager at OPSWAT SOFTWARE VIETNAM who drove global product launches and GTM campaigns across digital, events, and partner marketing.

Vietnam

Message

At OPSWAT SOFTWARE VIETNAM, I spearheaded end-to-end go-to-market strategy for product launches, shaping positioning, messaging, pricing, and integrated campaigns. I also developed sales enablement assets and used customer and competitive insights to inform product differentiation and roadmap decisions.

At LG ELECTRONICS INDIA, I led go-to-market strategy and marketing campaigns for the B2B Information Display portfolio, and directed product launches and partner enablement. Earlier, as Product Marketing Executive – Mobile Communications, I executed regional retail initiatives that increased product sales by 7% and trained sales representatives on product positioning and competitive differentiation.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

OPSWAT Software Vietnam

Jul 2024 - Dec 2025 (1 year 5 months)

Spearheaded end-to-end Go-to-Market strategy for product launches, driving positioning, messaging, pricing, and integrated marketing campaigns. Partnered with Product, Sales, and Executive Leadership to align strategy and executed multi-channel demand generation campaigns.

Product Marketing Go To Market Strategy Demand Generation Market Research Competitive Intelligence Salesforce Marketo Pardot HubSpot Mailchimp Google Analytics Content Strategy Sales Enablement

Marketing Supervisor

Broward Vietnam

Sep 2023 - May 2024 (8 months)

Led sales, marketing, and student recruitment strategies for international markets, focusing on India. Developed and managed marketing budgets, campaigns, and recruitment plans to achieve enrolment targets.

Marketing Strategy Budget Management Lead Generation Team Leadership performance reporting

Product Marketing Manager

LG Electronics India

Mar 2018 - Mar 2020 (2 years)

Led Go-to-Market strategy, product positioning, pricing, and integrated marketing campaigns for LG's B2B Information Display portfolio. Managed multi-channel demand generation and partner programs to maximize pipeline and revenue.

Product Marketing Go To Market Strategy Demand Generation Marketing Automation Google Analytics Budget Management Channel Marketing Partner Enablement

Product Marketing Executive

LG Electronics India

Feb 2017 - Mar 2018 (1 year 1 month)

Increased brand awareness and maintained product portfolio lifecycle through experiential marketing and retail campaigns. Trained 300+ sales representatives monthly on product positioning and competitive differentiation.

Brand Awareness Retail Marketing Experiential Marketing Sales Training Market Intelligence Pricing Analysis Merchandising