Hicham Zineddine

Designed and coded production Shopify e-commerce pages for Disney and Warner Bros licensed products, driving a 23% conversion rate increase and ~$300K in direct profit; owned full product lifecycle including A/B optimization and revenue tracking.

Produced landing pages, product pages, marketing collateral, and campaign assets across customer touchpoints to support e-commerce and brand initiatives.

Served as Creative Director for a major Mastercard‑sponsored gaming event, defining visual identity and delivering venue, stage, broadcast, and digital marketing assets.

Led design strategy for national esports initiatives and built cohesive brand identity and visual standards across digital touchpoints.

Built regional visual identity and broadcast design system for Riot Games Arabic tournaments and Amazon‑partnered university esports, producing assets that engaged 1,000+ live viewers and reached millions of impressions.

Completed a UX Design specialization/course through Coursera covering user-centered design principles and practical UX methods.

Completed Typography 101 course focused on typographic principles and visual hierarchy for design applications.

Completed a Storytelling & Design course through OpenClassrooms emphasizing narrative techniques for design and communication.

Invited speaker on Design Entrepreneurship, Client Acquisition, and Work-Study Ethics at ENSA Kenitra in 2023.