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Imane Kabbaj

@imanekabbaj

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Product designer focused on user experience and product-led growth.

Morocco

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What I'm looking for

I seek a collaborative environment where I can drive product growth through innovative design.

As a dedicated Product Designer with a strong focus on product-led growth, I have honed my skills in UX/UI design, wireframing, and user journey optimization. My experience spans various freelance roles where I have successfully integrated product analytics into design processes, ensuring that user experiences are not only visually appealing but also highly functional and data-driven.

I am passionate about enhancing customer experiences and reaching business objectives through thoughtful and strategic design.

Experience

Work history, roles, and key accomplishments

Current

Product Design Freelancer

Current

Self Employed

Sep 2022 - Present (2 years 9 months)

Delivered end-to-end design solutions for AI-based platforms, web apps, and websites by conducting UX research, creating wireframes and high-fidelity prototypes. Collaborated with cross-functional teams to optimize user journeys and onboarding flows, resulting in improved user engagement and conversion rates.

UX Research Wireframing Prototyping User Journey Optimization Onboarding Flow Design User Centric Design Cross Functional Collaboration Design Systems AI based Platforms Web App Design

Design & Growth Marketing

Loyaly.com

Sep 2021 - Aug 2022 (11 months)

Responsible for website design, targeted content creation, email campaign management, and content generation. Focused on designing and optimizing the onboarding process to enhance user experience.

Website Design Content Creation Email Marketing Campaign Management User Onboarding Optimization Digital Marketing Graphic Design

Web Marketing Manager

WIN by Inwi

May 2020 - Sep 2021 (1 year 4 months)

Managed web marketing strategies to optimize user journeys, enhancing customer experience and maximizing conversions.

User Journey Optimization Conversion Rate Optimization Digital Marketing Customer Experience Management Web Analytics

Digital Performance Consultant

Kaokeb Consulting

Jan 2018 - Apr 2020 (2 years 3 months)

Developed digital strategies and recommendations to meet client needs, followed by operational execution including the design and implementation of landing pages, user journeys, online ads, and deployment of analytical tools.

Digital Strategy Landing Page Design User Journey Mapping Online Advertising Analytical Tools Client Consultation Project Management Digital Marketing SEO A B Testing

Education

Degrees, certifications, and relevant coursework

Coursera

Google UX Design Certificate, User Experience Design

2022 - 2023

Intensive training covering the fundamentals of UX research, accessibility, wireframing, and prototyping, utilizing tools such as Figma and Adobe XD, with practical projects and a portfolio featuring three achievements.