Soukaina Bradaai

Led branding and creative efforts, ensuring a cohesive visual identity while designing a user-centric platform using No-Code tools. Streamlined UX operations and championed product ownership to enhance product performance.

Designed e-commerce solutions, enhancing user journeys through user research and usability testing. Implemented strategic UX improvements leading to significant increases in user registration, retention, and revenue conversion.

Integrated UX methodologies into product development, leading user-centric design practices and transforming product iterations based on user feedback. Developed a scalable Design System and facilitated cross-functional workshops.

Delivered courses on UX fundamentals and design thinking, mentoring aspiring designers and enhancing their skills in user-centered design.

Collaborated on rebranding and redesigning a Woocommerce platform, enhancing user retention and conversions while leading workshops to define brand strategies.

Led marketing efforts to strengthen brand image and develop growth strategies. Conducted market research and facilitated workshops to align client expectations with product objectives.

Designed impactful user experience solutions and developed strategic marketing plans to drive brand growth. Conducted extensive user research to inform design decisions and improve user acquisition strategies.

Part-time UX Design Instructor, delivering comprehensive courses on UX fundamentals and design thinking while mentoring aspiring designers to enhance their skills and knowledge in the field.

Collaborated with founders and in-house designers to rebrand and redesign the company’s Woocommerce platform, enhancing user retention and conversions while supporting marketing efforts.

Bachelor of Purchasing & Sourcing Management, focusing on the principles of procurement, supply chain management, and strategic sourcing. Developed skills in negotiation, supplier relationship management, and cost analysis.