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Henrique De oliveira paschoa

@henriquedeoliveirapa

Marketing and Sales Director at AUTOROLA, growing automotive B2B GMV by 217% and tripling new sellers.

At AUTOROLA, I lead Marketing, Sales, and growth for the automotive B2B operation. The work has grown GMV by 217% and tripled the number of new sellers, alongside responsibility for P&L and reporting to the headquarters in Denmark.

At MAGIS5, I led marketing, sales, demand generation, and the acquisition funnel for B2B SaaS customers. I reviewed the ICP, pricing, and commercial strategy, contributing to tripled sales in less than 12 months and marketing ROI close to 402%.

Across e-commerce roles at GROUP1 - AUTOMOB SIMPAR, SINGER DO BRASIL IND, ASUS BRASIL, and ONOFRE ELETRO LTDA, I worked on digital channels, CRM, performance, and profitability. Outcomes included implementing Salesforce at GROUP1 - AUTOMOB SIMPAR and growing digital-channel GMV by 756% at SINGER DO BRASIL IND.

Experience

Work history, roles, and key accomplishments

Current

Diretor de Marketing e Vendas

Current

Autorola

Apr 2025 - Present (1 year 5 months)

Led marketing, sales, and B2B growth strategies in the automotive market, achieving 217% GMV growth and tripling new sellers. Managed P&L and reported to the parent company in Denmark.

Marketing Strategy Sales B2B GMV Growth P&L management Demand Generation Brand Positioning Executive Reporting

Diretor de Marketing e Vendas

Magis5

Jun 2023 - Mar 2025 (1 year 9 months)

Led commercial, marketing, and demand generation strategies for B2B SaaS clients, managing acquisition funnel and KPIs. Achieved ROI near 402% and contributed to tripling sales in less than 12 months.

B2B SaaS Demand Generation P&L management ROI ROAS CAC LTV CRM Pricing PR Event Marketing Brand Positioning

Gerente de Marketing / E-commerce

Grupo 1 - Automob Simpar

Apr 2021 - Mar 2023 (1 year 11 months)

Managed marketing and digital channels, implemented e-commerce for auto parts, and led CRM Salesforce integration. Achieved 267% GMV growth and reported to the US.

Ecommerce CRM Salesforce Growth Marketing ROI P&L management Digital Performance Partnerships Automotive

Gerente de E-commerce

Singer do Brasil Ind

Jun 2019 - Mar 2021 (1 year 9 months)

Managed LATAM e-commerce operations focusing on profitability, performance, and customer experience. Achieved 756% GMV growth in the digital channel and reported to the US parent company.

Ecommerce SEO CPM CPC CPA Marketplace Digital Marketing P&L management ROI Customer Experience Logistics

Coordenador de E-commerce

Asus Brasil

Jun 2016 - Jun 2019 (3 years)

Managed Asus Brasil store communication, content, affiliates, and campaigns, achieving 357% revenue growth and 3rd national position in less than two years. Reported weekly to LATAM President.

Ecommerce Content Management Affiliate CPA CPC CPM Pricing ROI Email Marketing CRM Brand Positioning

Coordenador de Marketing

Brasilct

Jan 2016 - Jun 2016 (5 months)

Led two business fronts, MercadoPME and MercadoBrasil, including creating a B2B marketplace for SMEs. Managed content, sellers, pricing, and marketing strategies.

B2B Marketplace Content Management Pricing ROI CRM Online and Offline Marketing Vendor Management

Coordenador de E-commerce

Onofre Eletro Ltda

Apr 2013 - Jun 2016 (3 years 2 months)

Managed e-commerce site and operations, including content, SEO, Google Ads/Analytics, and digital media. Achieved 598% channel growth and record sales.

Ecommerce SEO Google Ads Google Analytics ROI Email Marketing Digital Media Marketplace