Looking for a job

Hendy Fabiando

@hendyfabiando

Message

I lead national sales for industrial SCADA and IoT platforms that digitize enterprise operations.

Indonesia

Message

What I'm looking for

I'm looking to lead strategic sales initiatives that help industrial enterprises digitize operations, create sustainable business value, develop high-performing teams, and build data-driven, insight-led organizations.

At SmartICS, I lead national sales for an industrial SCADA/IoT platform, helping enterprises gain operational visibility, standardize critical workflows, and make faster data-backed decisions. I build strategic partnerships that align technology investment with operational priorities and measurable value.

Previously, I expanded mining technology adoption at Micromine and delivered automation sales across ifm, Atlas Copco, and Keyence. I've led sales teams, won major automotive manufacturing projects, developed 40+ annual business agreements, and coach teams through data-driven sales execution.

Experience

Work history, roles, and key accomplishments

Current

National Sales Director

Current

SmartICS

Apr 2026 - Present (5 months)

Leading national sales for an industrial SCADA/IoT platform, driving operational visibility, data-backed decisions, and strategic partnerships to digitize operations and unlock value.

SCADA IoT Sales Leadership Strategic Partnerships Digital Transformation Data Driven Decision Making

Business Development Manager

Micromine

May 2025 - Mar 2026 (10 months)

Expanded Micromine's presence in Indonesia's mining industry by promoting mining software solutions, including Micromine Origin, Beyond/Alastri, and Geobank, and building long-term stakeholder relationships.

Mining Software Geological Modeling Mine Planning Technical Sales Stakeholder Management Digital Transformation AI in Mining Social Media Prospecting

Sales Engineer

PT ifm Electronic Indonesia

Jul 2023 - May 2025 (1 year 10 months)

Engaged customers to understand their production processes and challenges, implemented a sales process defining customer challenges and ROI, and delivered automation solutions using technical product knowledge.

Technical Sales Automation Customer Engagement Sales Funnel Management Salesforce Microsoft Teams LinkedIn ROI Analysis

Sales Engineer

PT Atlas Copco Indonesia

Feb 2022 - Jul 2023 (1 year 5 months)

Developed and expanded the market for Atlas Copco Tools & Assembly, increased territory sales, and delivered key projects including Wuling AIR EV 2022 and Suzuki Ertiga Hybrid 2022.

Sales Strategy Market Development Sales Forecasting C4C Project Management Automotive Industry Channel Partner Management

Automation Sales Leader

PT Keyence Indonesia

Feb 2020 - Feb 2022 (2 years)

Set targets and performance plans for sales engineers, provided coaching and training, and implemented sales strategies to acquire new accounts and expand market presence.

Sales Leadership Coaching Performance Management Sales Strategy Data Analysis Marketing Collaboration Competitive Analysis Key Account Management

Sales Engineer

PT Keyence Indonesia

Jul 2017 - Feb 2020 (2 years 7 months)

Visited customers on-site with demonstration cases, prospected new customers, managed sales projects, and developed new business agreements with 40+ companies annually across diverse sectors.