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@hardikmedia
Strategic Digital Marketing Consultant
As a seasoned digital marketing professional with over four years of experience, I specialize in developing and implementing data-driven strategies to enhance online presence and ROI for clients. My expertise spans strategic vision, SEO, PPC campaigns, and social media marketing, with a proven track record of driving performance and achieving business objectives.
Throughout my career, I have had the opportunity to work with diverse clients, leveraging a range of digital marketing tools and implementing cutting-edge marketing strategies to drive engagement and conversion. My experience as a digital marketing professor has also allowed me to share my expertise with students, mentoring over 200 individuals and helping them develop practical skills in analytics, engagement strategies, and online advertising.
In addition to my technical skills, I possess excellent communication and leadership skills, having led and mentored teams in digital marketing and customer journey mapping. I am committed to continuous growth and development, staying up-to-date with the latest industry trends and best practices to deliver exceptional results for my clients.
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Work history, roles, and key accomplishments
Freelancer
Jan 2022 - Present (3 years 10 months)
Implemented data-driven SEO strategies for 50 clients, enhancing search rankings and organic traffic. Managed PPC campaigns and utilized various digital marketing tools for performance analysis.
Canadian College of Business, Science & Technology
Oct 2023 - Mar 2024 (5 months)
Mentored over 200 students in digital marketing, enhancing engagement by 20%. Developed real-world assignments and facilitated discussions on AI and customer journey mapping, achieving a 25% improvement in course effectiveness.
Teleperformance
Aug 2022 - Oct 2022 (2 months)
Served as the primary contact for advertisers, optimizing multiple ad campaigns to maximize return on ad spend. Developed expertise in Google Ads services to enhance client relationships.
Roxton Industries
Apr 2021 - Mar 2022 (11 months)
Created effective marketing strategies and managed multiple ad campaigns across various platforms. Developed KPI scorecards and trained co-op students to enhance productivity.
Majorel
Jul 2020 - Oct 2021 (1 year 3 months)
Ensured a positive user experience by moderating social media content. Analyzed data to optimize quality and participated in meetings to address content issues.
Degrees, certifications, and relevant coursework
MBA in Marketing, Marketing Communication
2019 - 2021
Studied Strategic Marketing Communication, focusing on digital marketing strategies, campaign management, and effective communication techniques to enhance brand presence.
MBA, Marketing
2017 - 2019
Pursued a degree in Marketing, gaining knowledge in strategic marketing principles, consumer behavior, and market research methodologies.
Bachelor of Commerce, Commerce
2014 - 2017
Completed a Bachelor of Commerce, focusing on business principles, accounting, and finance, which laid the foundation for a career in marketing.
Software and tools used professionally
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