Dzulhelmi User

I'm a Marketing Technology Specialist with 5+ years of experience in B2B marketing automation, backed by 14 years in web development, systems analysis, and IT management.

I work hands-on across Marketo, HubSpot, Salesforce Marketing Cloud, and Salesforce CRM, managing lead lifecycle processes, scoring, segmentation, nurture workflows, campaign operations, and platform integrations across multiple client accounts.

My technical background allows me to go beyond standard platform administration. I built a custom Vimeo-to-Marketo video engagement tracking integration using the Vimeo Player SDK and Marketo Munchkin, enabling engagement-based lead scoring at 25%, 50%, 75%, and 100% video completion milestones. I also work with GA4, Google Tag Manager, and Looker Studio for tracking, analytics, and performance reporting.

WordPress and WebOps are another core part of my background. I have extensive experience building, managing, and optimising WordPress websites, alongside working with platforms such as HubSpot CMS, Sitecore, and Webflow. At Sourced Group, an Amdocs company, I owned the corporate website as a key marketing asset, improving SEO, performance, conversion, tracking, and attribution while supporting Salesforce Marketing Cloud lead generation initiatives.

I enjoy working at the intersection of marketing and technology - connecting platforms, automating workflows, solving integration problems, improving digital experiences, and making marketing operations more scalable and measurable.