Looking for a job

Harinder Singh

@lightyoruichi

Technical gtm & growth operator (15+ yrs exp). I combine full-stack development with performance media and programmatic SEO.

Malaysia

Message

What I'm looking for

I am looking for a high-agency, remote-first growth or performance marketing role at an early to mid-stage B2B SaaS, marketplace, or e-commerce startup.

I avoid slow-moving or highly political corporate setups, and instead look for startups where direct communication, analytical rigor, and building scalable systems are the standard.

I am a hybrid growth operator and technical builder with over 15 years of experience. Most marketers cannot write code; most developers do not understand customer psychology. I bridge that gap by coding my own tracking setups, writing scripts to crunch campaign datasets, and building my own landing pages. No handoff delays, no waiting on dev.

My approach is simple: find where the revenue is leaking before spending a dollar on new campaigns. I fix tracking, pricing fit, and onboarding journeys first, then build scalable SEO and paid pipelines on top of clean infrastructure.

Key Career Milestones:

Organic Scale: Scaled organic traffic from 0 to 210,000 monthly visits for a US CPA firm, completely replacing a $25,000/month paid marketing budget with free search conversions.
SaaS Turnaround: Reversed a B2B booking SaaS ad loss ($14,000 lost on $18,000 spent) by restructuring tracking, pricing tiers, and onboarding, adding $17.6K in MRR and lifting campaign ROAS past 3.0 in 4 months.
Ad Scale: Managed a peak ad spend of $2.5 million per month across Meta, Google, and TikTok in Southeast Asia, leading a team of 40.
Custom Tooling: Built and open-sourced a Chrome extension to reverse-search LLM search engine queries, helping optimize client content for generative search engine citations (GEO).

I thrive in high-agency, remote-first environments where execution velocity, clean data, and actual business outcomes matter more than vanity metrics or corporate hierarchies.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

JS Morlu

Jun 2023 - Jan 2025 (1 year 7 months)

Built and scaled content marketing from 0 to 210K organic visitors/month through SEO-driven strategies. Increased lead generation from 20 to 222/month by integrating AI Sales Agents and chatbot automation. Optimized conversion workflows, reducing CPA by 30% while increasing ROI.

SEO AI Sales Agents Chatbot Automation Conversion Optimization Marketing Automation

Current

Founder & Product Lead

Current

FuckSwip.es

As the Founder and Product Lead of FuckSwip.es, an AI-driven dating platform, I completed market validation and tackled issues like low-effort matches and fake profiles. I developed AI-driven behavioral scoring for prioritizing quality matches and built growth loops for early user adoption.

Product Development Growth Hacking

Digital Strategist

Galaxy Racer

Jul 2022 - Jun 2023 (11 months)

In my role as a Digital Strategist, I led growth strategies for mobile games and esports brands, boosting brand awareness by 40%. I increased lead generation by 45% through high-performance paid ad strategies and conducted A/B testing, resulting in an 8% uplift in conversions.

Growth Strategy Paid Advertising A B Testing Brand Awareness Lead Generation

Freelance

Self Employed

Mar 2020 - Jun 2022 (2 years 3 months)

Revamped e-commerce UX for Nutrition Pro, increasing conversion rates by 250% and generating an additional $1M in annual revenue. Reduced cart abandonment by 20% using AI-driven email and SMS lifecycle automation. Managed a team of 5 marketers to deliver campaigns ahead of schedule.

E commerce UX Conversion Rate Optimization AI Automation Team Management Campaign Delivery Ecommerce UX

Product Development Manager

SOLS 24/7 Malaysia

Nov 2019 - Mar 2020 (4 months)

Launched SOLS edu Pro, an online learning system for underserved communities. Developed SOLS smart, a corporate training program for Cambridge-level English courses. Enhanced user retention and engagement through gamification strategies.

Product Launch Online Learning Corporate Training User Engagement Gamification

Growth Hacker

Management Events

Sep 2018 - Aug 2019 (11 months)

Increased conference attendee conversion rates by 25% through targeted growth strategies. Developed an internal analytics dashboard, reducing reporting delays by 40%.

Growth Hacking Conversion Rate Optimization Analytics Dashboard Development Reporting