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Harinder Singh

@lightyoruichi

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Growth & AI-driven marketing strategist specializing in demand generation, automation & RevOps

Malaysia

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What I'm looking for

Seeking a remote or hybrid role in growth marketing, demand generation, or AI-driven marketing. I excel at scaling revenue, optimizing conversion funnels, and leveraging AI for automation. Open to mid-senior, director, or consulting roles focused on SEO, paid media, lifecycle marketing, and ABM.

I don’t just market—I engineer revenue growth. With a background in growth hacking, demand generation, and AI-driven marketing, I’ve built and optimized multi-channel marketing systems that scale businesses efficiently.

I specialize in:
✅ Revenue-Driven Growth – I design and execute end-to-end marketing funnels that convert.
✅ AI & Automation – I leverage AI to improve lead qualification, personalization, and customer retention.
✅ SEO & Paid Media – I combine technical SEO, programmatic SEO (pSEO), and performance marketing to maximize visibility.
✅ ABM & B2B Growth – I create highly targeted campaigns to break into high-value accounts.
✅ Lifecycle & Retention Marketing – I optimize email, SMS, and customer engagement for long-term profitability.

Key Achievements

🚀 Scaled organic traffic from 0 to 210K/month using SEO & content strategies.
📈 Increased lead generation from 20 to 222/month via AI-powered sales automation.
🔄 Reduced CPA by 30% while increasing ROI through funnel optimization & CRO.
💡 Launched & grew a B2B SaaS from scratch, driving high-intent inbound traffic.

I thrive in fast-paced environments—startups, agencies, or in-house. If you're looking for a data-driven, execution-focused growth strategist, let’s connect. 🚀

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

JS Morlu

Jun 2023 - Jan 2025 (1 year 7 months)

Built and scaled content marketing from 0 to 210K organic visitors/month through SEO-driven strategies. Increased lead generation from 20 to 222/month by integrating AI Sales Agents and chatbot automation. Optimized conversion workflows, reducing CPA by 30% while increasing ROI.

SEO AI Sales Agents Chatbot Automation Conversion Optimization Marketing Automation

Current

Founder & Product Lead

Current

FuckSwip.es

As the Founder and Product Lead of FuckSwip.es, an AI-driven dating platform, I completed market validation and tackled issues like low-effort matches and fake profiles. I developed AI-driven behavioral scoring for prioritizing quality matches and built growth loops for early user adoption.

Product Development Growth Hacking

Digital Strategist

Galaxy Racer

Jul 2022 - Jun 2023 (11 months)

In my role as a Digital Strategist, I led growth strategies for mobile games and esports brands, boosting brand awareness by 40%. I increased lead generation by 45% through high-performance paid ad strategies and conducted A/B testing, resulting in an 8% uplift in conversions.

Growth Strategy Paid Advertising A B Testing Brand Awareness Lead Generation

Freelance

Self Employed

Mar 2020 - Jun 2022 (2 years 3 months)

Revamped e-commerce UX for Nutrition Pro, increasing conversion rates by 250% and generating an additional $1M in annual revenue. Reduced cart abandonment by 20% using AI-driven email and SMS lifecycle automation. Managed a team of 5 marketers to deliver campaigns ahead of schedule.

E commerce UX Conversion Rate Optimization AI Automation Team Management Campaign Delivery Ecommerce UX

Product Development Manager

SOLS 24/7 Malaysia

Nov 2019 - Mar 2020 (4 months)

Launched SOLS edu Pro, an online learning system for underserved communities. Developed SOLS smart, a corporate training program for Cambridge-level English courses. Enhanced user retention and engagement through gamification strategies.

Product Launch Online Learning Corporate Training User Engagement Gamification

Growth Hacker

Management Events

Sep 2018 - Aug 2019 (11 months)

Increased conference attendee conversion rates by 25% through targeted growth strategies. Developed an internal analytics dashboard, reducing reporting delays by 40%.

Growth Hacking Conversion Rate Optimization Analytics Dashboard Development Reporting