
Chris Lee
@chrislee275
I build ecommerce, CMS, analytics, and automation solutions across Southeast Asia.
What I'm looking for
I've delivered WordPress, Sitefinity, and frontend solutions across 38+ public-facing projects at WhooshPro, supporting enterprise, government, education, and nonprofit clients from requirements through production.
At Lumo Collective, I enhance Shopify storefronts, build repeatable product and inventory workflows across four ecommerce platforms, and validate GA4, GTM, Meta Pixel, and Shopify Customer Events tracking.
I've developed reusable Sitefinity widgets, integrated WordPress forms with Zendesk REST APIs, and supported Singpass/MyInfo application and payment workflows. I also handle UAT, deployment, production troubleshooting, and stakeholder handover.
My background includes ecommerce management, WordPress development, business intelligence reporting, and workflow automation using Looker Studio, Google Sheets, Zapier, webhooks, and CRM tools.
Experience
Work history, roles, and key accomplishments
Web & Ecommerce Specialist
Lumo Collective Pte Ltd
Jan 2026 - Present (8 months)
Implemented Shopify storefront enhancements and ecommerce tracking, and designed product-data workflows across multiple platforms. Reduced preparation time for product batches and improved search readiness across the storefront.
Senior Software Developer
WhooshPro Pte. Ltd.
Aug 2022 - Oct 2025 (3 years 2 months)
Delivered WordPress, Sitefinity, and frontend solutions for enterprise and government clients, including reusable widgets, GA4/GTM implementation, and production support. Extended Contact Form 7 with custom PHP and Zendesk API integrations.
Founder & Ecommerce Manager
Minimaru Enterprise
Dec 2020 - Dec 2024 (4 years)
Managed Shopee and Lazada listings, pricing, promotions, and inventory using sales and stock dashboards to support campaign and replenishment decisions.
Freelance WordPress & Analytics Developer
Freelance
May 2022 - Aug 2022 (3 months)
Delivered three responsive WordPress websites from Figma and Adobe XD designs, including GA4/GTM implementation, performance improvements, and client handover documentation.
Business Intelligence Specialist
Value In Mind Sdn Bhd
Jul 2021 - May 2022 (10 months)
Built recurring Looker Studio reports and automated workflows using Google Sheets, Zapier, webhooks, and CRM integrations to reduce manual data consolidation and improve KPI visibility.
Education
Degrees, certifications, and relevant coursework
Universiti Tun Hussein Onn Malaysia
Bachelor of Computer Science, Computer Science (Web Technology)
2017 - 2021
Grade: CGPA: 3.74
Activities and societies: Vice Chancellor's Award / Anugerah Naib Canselor | 2021
Bachelor of Computer Science (Web Technology) with Honours, achieving a CGPA of 3.74 and receiving the Vice Chancellor's Award in 2021.
Availability
Location
Authorized to work in
Portfolio
dub.sh/leeruoyee-portfolioSalary expectations
Social media
Job categories
Skills
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