RARafi Bin Alam
@rafibinalam
Digital marketing specialist driving cross‑regional campaigns and measurable growth.
MalaysiaWhat I'm looking for
I am a digital marketing specialist with six years of experience supporting regional APAC and EMEA campaigns, focused on execution, coordination, and cross‑functional collaboration.
I’ve managed paid media, SEO, content operations, marketing automation and CRM workflows using tools like GA4 and HubSpot to align marketing with sales and product teams.
I led webinar operations, creative coordination with agencies, and multi‑channel campaign execution that delivered measurable results — including 1,500+ qualified leads and CPL reductions of 15–25%.
I prioritize accuracy, project management, and consistent delivery, and I enjoy working with creative teams, agencies and sales partners to meet both brand and commercial objectives.
Experience
Work history, roles, and key accomplishments
Assistant Digital Marketing Manager
Ge Vernova
Apr 2025 - Present (7 months)
Coordinated and executed APAC & EMEA marketing campaigns, managing creative, paid media, and webinar operations while aligning marketing with sales through GA4 and HubSpot-driven reporting.
Senior Digital Marketing Specialist
Mpowa
Apr 2024 - Mar 2025 (11 months)
Executed multi-channel digital campaigns (paid social, search, email, content), improved landing page performance, and increased organic traffic by 31% YoY through targeted SEO and content.
Digital Marketing Specialist
Zeal Systems
May 2022 - Mar 2024 (1 year 10 months)
Executed B2B digital campaigns to drive lead generation, managing SEO, email marketing, paid media, and landing pages while optimizing for clicks, conversions, and CPL.
Digital Marketing Executive
Eightstock
Mar 2020 - Apr 2022 (2 years 1 month)
Built content, SEO, and social foundations including daily content creation, on-page SEO improvements, and email outreach, while tracking analytics and coordinating small campaigns.
Education
Degrees, certifications, and relevant coursework
University of Geomatika Malaysia
Master of Business Administration, Project Management
Completed an MBA with a focus on project management, emphasizing project planning and execution in business contexts.
UUUNITAR International University
Bachelor of Business Administration, Marketing
Completed a Bachelor of Business Administration in Marketing with coursework in marketing strategy, digital marketing, and consumer behavior.
Availability
Location
MalaysiaAuthorized to work in
Job categories
Skills
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