Open to opportunities

Shivanandana Hegde

@shivanandanahegde

Message

Seasoned digital marketing and analytics professional with 14+ years experience.

Malaysia

Message

What I'm looking for

I am looking for a long-term role in a dynamic environment that values innovation, collaboration, and continuous learning.

I'm a seasoned digital analytics and marketing professional with over 14 years of hands-on experience in Customer Data Platforms, specializing in AI-first transformation, customer analytics, and personalization. My expertise lies in bridging strategy and execution to drive impactful results across various markets.

In my current role as a Solutions Architect, I orchestrate complex Customer Data Platform environments across Southeast Asia, ensuring compliance with regional data policies and delivering actionable insights that enhance campaign performance and user experience. My previous positions have equipped me with a robust skill set in digital marketing, analytics implementation, and stakeholder management.

I'm passionate about mentoring teams and sharing knowledge on clean data collection and AI-enhanced analytics. As I continue to upskill in modern data pipelines and advanced personalization practices, I am eager to contribute to innovative projects that drive business success.

Experience

Work history, roles, and key accomplishments

Current

Solutions Architect

Current

Confidential

Feb 2024 - Present (1 year 4 months)

Orchestrated CDP and Next-Gen CRM rollouts ensuring compliance with regional data policies. Designed and scaled data collection frameworks, including server-side tagging and real-time API integration.

Google Ads Meta Ads Python SQL Data Pipelines

Digital Marketing Manager

Broadcom

Jul 2022 - Feb 2024 (1 year 7 months)

Architected Adobe multi-solution for account-based web experience personalization and managed audience creation, analysis, and deployment. Supported A/B testing, MVT, recommendation engines, experimentation, and attribution.

Adobe Analytics Amplitude Adobe Experience Manager Segment LiveRamp GTM Power BI

Analytics Associate Manager

Confidential

Feb 2016 - Jun 2022 (6 years 4 months)

Led omnichannel analytics implementation, attribution, and reporting as a consultant. Developed expertise in Adobe reporting suite, Google stack, Tagging, tracking, DMP, and CDP.

Adobe Analytics Google Analytics Ensighten Manage GTM Adobe RT CDP Power BI Tableau

Analytics Consultant

comScore

Jan 2010 - Feb 2016 (6 years 1 month)

Created Web & Mobile Analytics Solutions aligned with business requirements, including business requirement gathering and solution design. Acted as a communication bridge between business and technical teams, educating clients on digital analytics.

Unica NetInsight Unica Campaign

Education

Degrees, certifications, and relevant coursework

IFIM

Master of Business Administration, Marketing & Operations

Completed a Master of Business Administration (PGDM) with a focus on Marketing & Operations. This program provided a comprehensive understanding of business strategies and operational excellence.