Seeking a remote, part-time opportunity to leverage 15+ years of experience in product management, AI adoption, and business strategy. Interested in AI implementation, product strategy, digital transformation, consulting, and workflow optimization. Looking for flexible consulting or fractional roles while continuing to build the Girls Flag Foundation.
HL
Open to opportunities
Heidi Law
@heidilaw
Strategic, data-driven product leader with 15+ years delivering payment and digital experiences.
United StatesWhat I'm looking for
I’m a strategic, data-driven product leader with 15+ years driving product strategy, commercialization, and cross-functional execution across digital platforms and enterprise environments. I turn customer insights and market opportunities into high-impact launches, revenue growth, and scalable solutions.
In my current role, I lead product strategy and commercialization for enterprise payment and order management capabilities, supporting millions of transactions. I drive go-to-market readiness for new payment solutions (e.g., BNPL, Pay-by-Bank) and partner with engineering, fraud, finance, and operations to define positioning, workflows, and value propositions.
Previously, I owned product strategy and roadmap at DDI Technology (IAA) and led project initiatives that exceeded revenue targets by 25% and reduced operational costs by 10%. Earlier, I managed risk analytics enhancements through advanced reporting, achieved 94% on-time delivery for system implementations, and operated a Smoothie King franchise with full P&L responsibility.
Experience
Work history, roles, and key accomplishments
LI
Current
Leads product strategy and commercialization for enterprise payment and order management capabilities supporting millions of transactions. Drives go-to-market readiness for new payment solutions and partners cross-functionally to define positioning, workflows, and value propositions.
LI
Current
Supports digital merchandising and marketing strategy for Lowe's.com homepage to drive engagement and conversion improvements. Partners with marketing, analytics, and UX teams and uses A/B testing and customer insights to optimize content strategy.
DI
Product Manager
DDI Technology (IAA)
Jan 2024 - Jan 2025 (1 year)
Owns product strategy and roadmap aligned to customer needs and the competitive landscape. Leads market analysis and customer research, defines KPIs, and manages cross-functional delivery of customer-focused enhancements and new capabilities.
DI
Project Manager
DDI Technology (IAA)
Jan 2022 - Jan 2024 (2 years)
Delivers strategic initiatives and manages cross-functional teams and external vendors to complete complex programs. Translates customer and market needs into actionable solutions, including results of exceeding revenue targets and reducing operational costs.
CS
Senior Solutions Analyst
Charlotte Mecklenburg Schools
Jan 2019 - Jan 2021 (2 years)
Gathers and translates user and stakeholder requirements into product features and system improvements. Leads UAT, prototyping, and stakeholder alignment to support successful product delivery, achieving 94% on-time delivery for system implementations.
SK
Owns and operates a Smoothie King franchise with full P&L responsibility to drive revenue growth and profitability. Develops and executes local marketing and customer engagement initiatives while managing hiring, training, and daily operations including inventory optimization.
Leads development of data-driven product and system enhancements for risk analytics platforms. Partners with business leaders to align product capabilities with market and customer needs and improves decision-making through analytics and reporting.
Education
Degrees, certifications, and relevant coursework
Stevens Institute of Technology
Master of Science, Information Systems
Earned an M.S. in Information Systems from Stevens Institute of Technology.
University of Connecticut
Bachelor of Arts, Sociology
Earned a B.A. in Sociology from the University of Connecticut.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
United StatesAuthorized to work in
Salary expectations
0-1000k USD
Job categories
Skills
Product StrategyCommercializationCross Functional ExecutionGo To Market StrategyCustomer SegmentationCustomer InsightsMarket AnalysisCustomer ResearchProduct LaunchesValue Proposition DevelopmentStakeholder EngagementTest StrategyA B TestingDigital MerchandisingLead Journey OptimizationProduct PositioningPerformance MetricsKPIsReportingUATPrototypingVendor ManagementRisk & Analyticsadvanced analyticsP L ResponsibilityICloud
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