I am a versatile product and digital B2C professional with a career which spans sales, business development, product management, business analysis, solution delivery, and SEO. This has given me a rare 360-degree view of the consumer online space. I am a clear communicator and strategic problem-solver with a passion for building web products, agile delivery, revenue generation and creating exceptional consumer experiences.
At CORPAY, I owned strategy for the $1.2M annual Lumper Pay/eReceipt product line, advancing network expansion, digital pay codes, and the eReceipt experience. I also aligned teams on payment solutions for small trucking customers and created generative AI agents and workflows to support product discovery and execution.
At Cox Automotive, I developed product and traffic-growth strategies for Autotrader and Autotrader Classics. I collaborated with engineering, UX, and product teams to scale PLP traffic by 400%, and launched automated live pricing data on PLPs that increased A.I. / AEO organic visibility.
Earlier at Cox Automotive, I worked across SEO and product transformation, solution engineering, and advertising analysis; at Earthlink, I owned the product lifecycle across content channels and web apps. My work there generated more than $50M in revenue from search, advertising, and digital partnerships.
