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Jing Yi Lee

@jingyilee

I’m a Growth Manager who drives full-funnel user growth through data-driven CRM, experimentation, and retention optimization.

Singapore

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What I'm looking for

I’m looking for a Growth, CRM, or Lifecycle role where I can own end-to-end user growth, run A/B tests, and use SQL/Python insights to lift retention, revenue, and repeat purchase—partnering closely with Product and Marketing.

I lead full-funnel user growth across B2C e-commerce and digital banking, owning acquisition, activation, and retention to improve repeat purchase, conversion, and revenue. At foodpanda, I delivered 30% YoY revenue growth, improved conversion rates by 50%, and increased user activations by 15% through Braze-powered lifecycle automation. I build experimentation frameworks and partner cross-functionally to turn customer insights and segmentation into scalable, data-driven growth initiatives.

In my recent Growth & Lifecycle Marketing career break and Business & Data Analytics program, I strengthened SQL and analytics while upskilling in Python and Machine Learning for deeper funnel and retention modeling. From DBS card product marketing and earlier event/promotion roles, I’ve stayed hands-on with campaign strategy, stakeholder management, and performance measurement using tools like Power BI and Adobe Analytics.

Experience

Work history, roles, and key accomplishments

Growth Manager

Foodpanda

Jul 2021 - Jul 2025 (4 years)

Owned end-to-end user growth strategy across acquisition, activation, and retention, delivering 30% YoY revenue growth through data-driven campaigns. Improved funnel conversion by 50% and increased retention/reactivation ROI by 3x via experimentation frameworks; also implemented Braze lifecycle automation to raise user activations by 15%.

Growth Strategy Funnel Optimization A B Experimentation SQL Python Power BI Marketing Analytics

Marketing Executive (Digital Cards)

DbS Bank Ltd

Sep 2019 - Jul 2021 (1 year 10 months)

Managed end-to-end product marketing campaigns for DBS Credit and Debit Cards across digital channels, optimizing the card application journey (UX flows, promotions, and messaging) to improve application completion while maintaining compliance. Built targeted segmentation and campaign strategies to improve engagement and conversion, and scaled affiliate marketing to double acquisition volumes.

Product Marketing Digital Campaigns Customer Segmentation Promotion strategy Affiliate Marketing Adobe Analytics & Compliance

Project Executive

Informa Markets

Jul 2017 - Sep 2019 (2 years 2 months)

Supported event project management including budget planning, sales administration, and vendor negotiations to ensure smooth event execution. Managed sales operations (contracts, invoices, payment collection, and floorplan management), negotiated with 20+ associations, and used Salesforce reporting to track sales progression and run rate.

Project Management Budgeting Event Operations Sales Administration Invoicing Salesforce Reporting Stakeholder Management Floor Plan Manager

Assistant Promotions Executive

Takashimaya Singapore Ltd

Jul 2016 - Jul 2017 (1 year)

Planned the store’s monthly promotional calendar and executed campaigns from collateral production through gift delivery and part-time staff training. Drove digital engagement through collaborations tied to Great Singapore Sales, negotiated sponsorship partnerships, coordinated with internal stakeholders and external vendors, and reported on campaign performance and competitive insights.

Campaign Execution Digital Engagement Stakeholder Management Competitive Research

Education

Degrees, certifications, and relevant coursework

RISE by BCG

Program Certificate in Business and Data Analytics, Business & Data Analytics

Grade: Distinction

Completed a full-time Business & Data Analytics program covering SQL and analytics, plus Python and machine learning to complement growth and marketing experience. Earned a Distinction in Business and Data Analytics.