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Harsh Gupta

@harshgupta9

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E-commerce Operations & Analytics Specialist turning customer and inventory data into revenue growth.

India

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What I'm looking for

I’m looking for a remote role where I can run e-commerce analytics and Shopify operations—building dashboards, segmentation, and automations—to improve revenue and reduce manual admin for international teams.

I’m a Data Science & Engineering graduate who specializes in Shopify store operations and e-commerce analytics. I build inventory dashboards, run customer segmentation (RFM-style), and automate repetitive workflows to help DTC brands prevent stockouts and understand which customers drive revenue.

I’ve worked as a Product Analyst and Marketing & Web Intern, using Google Analytics and ad platform data to find underperforming campaigns and improve performance. I also deliver conversion-focused experiments—like live Meta Ads testing and A/B testing—while leveraging automation tools such as Make.com to remove daily admin time.

Experience

Work history, roles, and key accomplishments

Digital Marketing & Web Dev

Self-Directed

Sep 2024 - Jan 2025 (4 months)

Built responsive, SEO-focused landing pages and ran Meta Ads test campaigns, achieving 2.3x ROAS. Conducted A/B testing on content layout and CTA placement and planned 30-day Instagram/Facebook content calendars to evaluate engagement and content strategy.

WordPress Landing Page Design SEO Meta Ads Audience Targeting Creative Testing A B Testing CTA Instagram Campaign Testing

Product Analyst

Silayabazi India

May 2024 - Aug 2024 (3 months)

Analyzed Google Analytics and Facebook Ads Manager data to identify underperforming campaigns and optimize ad spend allocation. Improved ROI by 35% and boosted CTR by 20% through data-driven campaign adjustments and audience refinement, and recommended process changes to improve the sales workflow.

Google Analytics Facebook Ads Manager Campaign Optimization ROI Optimization CTR Optimization Audience Refinement Data Analysis Process Analysis

Marketing & Web Intern

Global13 Digital Ltd

Jan 2025 - Present (1 year 6 months)

Supported SEO optimization and learned search engine ranking strategies for a hydroponics industry client. Created promotional banners and social media content, and analyzed campaign data to provide insights that contributed to a strategic pivot targeting a new user segment.

SEO Optimization SEO Strategies Digital Asset Creation Banner Social Media Content Marketing Insights