I’m looking for a hands-on D2C role where I can own digital marketing, Content strategy and Shopify/ecommerce execution end-to-end while also assisting the founder with day to day tasks.
Looking for a job
zaid asif
@zaidasif
Hands-on builder with experience across digital marketing, ecommerce, and business operations.
IndiaWhat I'm looking for
I’m a hands-on D2C builder with 3+ years of experience across digital marketing, ecommerce, and business operations. I built and managed a D2C apparel brand end-to-end, owning performance campaigns, Shopify operations, and vendor coordination.
At Loungeez, I launched 100+ SKUs across 10 categories and led go-to-market execution. I created and managed Meta ad campaigns with creative testing, audience segmentation, and performance optimization—while improving conversion rates by refining Shopify product pages and enhancing the user experience.
I also partnered with the founder as an EntrepreneurinResidence (EIR) to execute the marketing roadmap and fix operational bottlenecks. From PDP optimization and order flow to Meta ads tracking (CTR, CVR, CAC, ROAS), I drive execution across growth, product launches, and day-to-day workflows.
Experience
Work history, roles, and key accomplishments
FI
Entrepreneur in Residence
FitFeast
Jun 2025 - Aug 2025 (2 months)
Partnered with the founder to execute the marketing roadmap and resolve operational bottlenecks. Managed end-to-end Shopify operations and supported Meta ads performance tracking (CTR, CVR, CAC, ROAS), from creator scouting to UGC-style ad production and Instagram/LinkedIn content planning.
LO
Founder & Digital Marketing Lead
Loungeez
Aug 2021 - Nov 2024 (3 years 3 months)
Led end-to-end marketing and e-commerce operations for a D2C apparel brand, launching 100+ SKUs across 10 categories through product development and GTM execution. Improved conversion rates via Shopify product-page UX, increased engagement through creative testing, reduced procurement time/costs via vendor negotiation, and improved on-time delivery by restructuring fulfillment and dispatch.
Education
Degrees, certifications, and relevant coursework
XLRI - Xavier School of Management
PGDM (IEV), Innovation and Entrepreneurship (IEV)
Grade: 6.5/8
Completed PGDM (IEV) at XLRI Xavier School of Management, achieving a CGPA of 6.5/8 in 2025.
BC
Bhawanipur College
Bachelor of Commerce, Commerce
Grade: 76%
Completed B.Com at Bhawanipur College (University of Calcutta) with 76% in 2020.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Salary expectations
500k-1000k USD
Social media
Job categories
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