Heena Kadu
@heenakadu
Analytical digital marketer driving data-backed growth through paid ads, SEO, and analytics.
IndiaWhat I'm looking for
I am an analytical digital marketer with hands-on experience running Meta, Google, and Amazon ad campaigns that improved key performance metrics while lowering costs.
My work includes doubling landing page views, improving conversion metrics, and executing SEO strategies that increased organic visibility; I complement campaign work with analytics using Google Analytics, Tableau, and Excel.
I bring cross-functional experience from operations supervision to data analysis, and I seek roles where I can apply campaign optimization, content strategy, and data-driven decision-making to drive measurable growth.
Experience
Work history, roles, and key accomplishments
Digital Marketer
Kraftshala
Mar 2025 - Aug 2025 (5 months)
Executed paid-media and SEO strategies for client Unleavables.com and HomeCrust, doubling landing page views (224 to 474), reducing CPLPV by 55%, and improving conversions and CTR while lowering CPCs across Meta and Google campaigns.
Operations Supervisor
Monica Industries
Mar 2022 - Nov 2024 (2 years 8 months)
Streamlined operations and supervised team workflows, implemented Excel-based record systems to improve process efficiency across the operations function.
Data Analyst Intern
Fireblaze Technologies
Aug 2021 - Nov 2021 (3 months)
Cleaned and transformed data using Python to improve efficiency by 15% and reduce delays by 20%; designed Tableau dashboards for KPI reporting to enable faster cross-team decisions.
Marketing Intern
Faito
Aug 2020 - Sep 2020 (1 month)
Created social media and promotional content that increased engagement by 40% and conducted competitor analysis to refine customer acquisition strategies.
Education
Degrees, certifications, and relevant coursework
Kraftshala
Certificate, Marketing
2025 - 2025
Completed the Marketing Launchpad Program focused on Meta Ads, Google Ads, SEO, and Amazon Ads from March to August 2025.
FireblazeAI School
Certificate, Data Science & Machine Learning
2021 - 2021
Completed a Data Science & Machine Learning program covering Python, machine learning, data visualization, and Tableau from January to July 2021.
Yeshwantrao Chavan College of Engineering
Bachelor of Engineering, Civil Engineering
2015 - 2019
Grade: 65.55%
Completed a Bachelor of Engineering in Civil Engineering with a final percentage of 65.55% from 2015 to 2019.
Maharashtra State Board
12th Grade, Higher Secondary Education
2014 - 2015
Grade: 69.08%
Completed 12th grade under the Maharashtra State Board with a percentage of 69.08% in the 2014–2015 academic year.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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