Purva Vaswani

Built marketing and sales strategy from ground zero, including brand, paid media, ecommerce, and go-to-market. Expanded product catalog to 20 SKUs and achieved consistent recurring sales.

Wrote and edited website content with SEO and keyword research to improve organic search visibility.

Managed a team of six analysts and led GTM strategy for launching Holiday World Marketplace. Ran organic and paid social campaigns, boosting engagement by over 100%.

Worked across Product Development and Marketing, bridging backend improvements with GTM strategy. Managed LinkedIn and Email Marketing campaigns, reducing CAC by 22%.

Built predictive ML models and dashboards that made demand trends visible, improving decision visibility by 30%.

Managed strategic and operational reporting using SQL and Tableau for senior leadership. Produced market intelligence and competitor dashboards, improving forecast accuracy by 10%.

Conducted market analysis and segmentation to identify growth opportunities, lifting revenue by 2.3%.

Grade: 3.74

MS in Business Analytics with a CGPA of 3.74.

MSc in International Business and Emerging Markets.

BE in Electronics and Communication Engineering.

Completed the Digital Marketing Strategy Learning Path.

Completed courses in Inferential and Predictive Statistics, and Exploring and Producing Data.

Completed Google Data Analytics Certification, AI Powered Performance Ads, and 5-Day Gen AI Course.