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Apurva Sankara Narayanan

@apurvasankaranarayanan

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Marketing Strategist | Growth Consultant | Lead Generation| Branding

India

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What I'm looking for

I’m looking to contribute to high-impact enterprise and growth projects—owning GTM execution, ICP-driven targeting, and funnel optimization with disciplined measurement, and partnering closely with teams to turn research into qualified pipeline and revenue outcomes.

I’m a growth-oriented professional with hands-on experience in go-to-market strategy, B2B lead generation, and revenue-aligned execution across multiple sectors. I completed my International Master in Business at SDA Bocconi, including a 4-month Milan semester with exposure to European market dynamics and global consumer insights.

In my GTM & Strategy Intern role at Mahindra Caravahn, I developed go-to-market and brand positioning strategy for key B2B segments and built an ROI-led business case with adoption narrative for new market entrants. I also supported ICP development, competitive intelligence, and funnel optimization initiatives to drive qualified acquisition and improve conversion outcomes.

I’ve driven measurable results in customer-facing and research-heavy roles—like achieving 200% of assigned sales targets (20K vs 10K) and generating 20+ qualified leads through value-based pitching and 30+ customer conversations. Across internships, I’ve conducted competitive analysis and benchmarking, refined persona-based positioning, built outreach and partnership pipelines, and translated performance metrics into practical recommendations for optimization.

Experience

Work history, roles, and key accomplishments

GTM & Strategy Intern

Mahindra Caravahn

Jul 2025 - Sep 2025 (2 months)

Developed go-to-market and brand positioning strategy targeting 4 B2B segments (fleet operators, hotels, resorts, and travel businesses). Designed integrated launch campaigns across 5+ channels and built an ROI-led business case to support market adoption.

GTM Strategy Positioning Integrated Campaigns Lead Adoption Segment Marketing Market Research

Growth & Strategy Intern

InnerMined

Mar 2025 - Aug 2025 (5 months)

Built 3–4 detailed ICPs across students, parents, and educators to refine targeting strategy for a youth emotional wellness platform. Conducted benchmarking across 8+ platforms and supported outreach/partnerships with 10+ schools to create pipeline and improve visibility.

Growth Strategy Market Research Competitive Benchmarking Youth Segment Targeting Outreach Pipeline Creation Positioning

Marketing & Sales Intern

Outlook Group

May 2025 - Jun 2025 (1 month)

Achieved 200% of sales target (20K vs 10K) and generated 20+ qualified leads through value-based outreach. Conducted competitive analysis and digital benchmarking across 4 media brands to recommend campaign optimization actions.

B2B Sales Lead Generation Competitive Analysis Digital Benchmarking Objection Handling Campaign Optimization

Product Marketing & Strategy Intern

Aditya Birla Sun Life Mutual Fund

Apr 2025 - May 2025 (1 month)

Led market, pricing, and competitive research across 10+ national and global players, synthesizing insights into 5+ competitive intelligence and GTM decks. Built persona-based GTM and positioning for 2 investment products and analyzed 20+ collateral assets and web journey/UX data to inform platform optimization.

Product Marketing Competitive Intelligence Pricing Research Sales Enablement Market Research

B2B Market Research Intern

MDA Training UK

Dec 2024 - Apr 2025 (4 months)

Researched UK enterprise L&D buyer behavior across 15+ organizations, mapping procurement journeys across 3–5 stakeholders and identifying key decision triggers. Developed 40+ tailored case simulations after competitive analysis across 6+ training providers to improve product relevance.

Stakeholder Analysis Competitive Analysis

Marketing & Business Dev Intern

Nuvkriti

Aug 2024 - Nov 2024 (3 months)

Onboarded 7+ sustainable brands, expanding the partner portfolio to 65+ and strengthening the B2B ecosystem. Executed PR/influencer outreach and competitive analysis across 10+ brands to identify growth opportunities in sustainability-driven segments.

B2B Onboarding Partnerships Outreach Competitive Analysis Corporate Gifting Strategy

Market Research Intern

HDFC Life

Aug 2024 - Sep 2024 (1 month)

Conducted 15+ primary interviews with working professionals to evaluate the end-to-end user journey of the KlarifyLife Term Guide. Analyzed completion time (~10–12 minutes) and drop-offs to identify decision friction points and delivered UX/communication recommendations to improve clarity for first-time users.

User Research Drop Off Analysis Friction Point Identification Market Research

Sales & Marketing Intern

Innoboon Technologies

Mar 2024 - Jun 2024 (3 months)

Executed B2B lead generation and outreach via LinkedIn and email, targeting 20+ high-fit decision-makers and improving outbound response relevance using ICPs. Built email sequences and pitch/messaging frameworks, leveraging generative AI use cases to support enterprise adoption and end-to-end pipeline development.

B2B Lead Generation Pitch Decks Messaging Frameworks Generative AI Outreach

Marketing Intern

Reliance Retail Limited Jewels

Apr 2023 - May 2023 (1 month)

Performed competitor and micro-market analysis across 3 premium jewellery clusters, improving customer segmentation accuracy by 15% and enabling more precise targeting of high-intent walk-ins. Built showroom catchment/footfall reports using online and offline data and increased showroom footfall by 10%, driving 20% higher engagement via occasion-led promotions.

Market Research Customer Segmentation Competitive Analysis Retail Analytics Consumer Insights Campaign Strategy