At 100Days, VLPCPL Wellness Private Limited, I lead digital marketing and growth strategy for clients including Modenik and Quest Retail. I manage paid media planning and optimisation while aligning website conversion and customer retention work with revenue and profitability targets.
I own P&L responsibility for the D2C vertical and developed a data-backed discounting framework that reduced margin bleed from 44% to 27% within three months while maintaining order volume. I also led work on Palmolive’s D2C website launch.
At HandelnineGlobal, I scaled monthly ad spend by 25%, driving a 34% revenue uplift and 19% growth in order volume across a portfolio of 40+ global e-commerce accounts. I managed annual paid media budgets exceeding $2M and initiated a Bing Ads strategy with a $1M annual spend commitment.
At MerkleSokrati, Dentsu Aegis Network, I scaled key accounts 2x through campaign optimisation, audits and strategic media planning, and onboarded 5+ enterprise clients. I led a 15-member team and advised client C-suite stakeholders across Google, Meta and Bing platforms.
