Harold Crisafi
@haroldcrisafi
I grow SaaS renewals, retention, and expansion across global enterprise accounts.
What I'm looking for
I've owned renewals, retention, and expansion across global B2B SaaS portfolios, including a 400-account book at Enghouse Interactive spanning North America, LATAM, and EMEA. I held the highest renewal rate on my team while rebuilding undocumented account records into an auditable Salesforce foundation and sourcing 100+ qualified expansion opportunities.
At SensorMedia, I grew Telefónica Spain from 365 to 850 Movistar stores, won Orange Poland through a competitive tender for 300+ stores, and displaced the incumbent vendor at Orange Spain. I also developed a new Android TV retail-display application for Telia Estonia that expanded from five stores to its full 24-store estate and was later adapted for WOM Chile and Colombia.
Earlier, I built a South American territory from $30K to $800K in two years through a partner network and originated the Telefónica relationship. I bring bilingual English/Spanish communication, global account leadership, QBRs, CRM discipline, and a practical focus on making retention predictable rather than reactive.
Experience
Work history, roles, and key accomplishments
Owner operator for a vending machine business that operates across the GTA, running alongside full-time work since 2020.
I handle what a small business actually runs on: finding and negotiating locations, buying and configuring machines, planning routes, keeping downtime low, and managing supplier and landlord relationships. I also run the books — cash flow, bookkeeping, and working with our accou
Owned end-to-end renewals and customer experience for a 400-account global SaaS portfolio (NA, LATAM, EMEA) across two video conferencing platforms.
- Held the highest renewal rate on the team while managing two end-of-life products competing directly against Microsoft Teams, Google Meet, and Zoom — with churn driven almost entirely by platform consolidation rather than service issues
- Rated "Sig
Owned enterprise telecom and retail accounts across EMEA and LATAM for SmartCircle, a retail display management SaaS platform.
- Grew Telefónica Spain from 365 to 850 Movistar stores (~US$306K ARR), with the rollout contracted to 1,000 and paused on internal Telefónica-side roadblocks at the time of departure
- Won Orange Poland from the tender stage and owned it end to end as sole point of contac
Managed an account book for industrial PTFE and silicone-coated belts, fabrics, and tapes across sectors from aviation to packaging.
- Ranked Top Sales Performer, exceeding annual revenue targets as one of four inside sales reps covering a ~CAD $2.5M team territory
- Closed MARS Canada — a new account with an annual purchase commitment — in record time
- Stabilized a persistently combative distrib
Built and ran the partner channel for SmartCircle, an enterprise SaaS platform for retail display management, digital signage, and in-store data collection.
- Delivered 300%+ year-over-year growth in company billables
- Built partner networks across Chile, Peru, Colombia, Panama, Dominican Republic, Guatemala, Nicaragua, and El Salvador, seeding business inside their local telecom industries
- Gre
- Secured $75K+ in new business across the apparel and pharmaceutical sectors through outbound prospecting for trade show and retail installations, including Meda Pharmaceuticals and New Era
- Modernized the corporate website and rebuilt the value proposition, winning CEO approval for the company's first SEO campaign
Worked a book of dealers who had previously advertised, selling renewal packages for subscriptions and ad space in the non-passenger vehicle segment — boats, trailers, and heavy trucks — while the business transitioned from print to online. Every call logged in Salesforce.
- Ranked top performer within the non-passenger vehicle group, achieving the highest account retention through cross-sell, ups
Promoted from Technical Support Representative to LATAM Representative on performance. Sold mechanical security display systems for smart devices in retail, and the platform that became SmartCircle.
- Grew South American territory revenue from $30K to $800K within two years (~$300K by end of year one) by building a partner network against InVue, the global category leader
- Doubled the Peru accoun
Consumer inside sales for Rogers residential telecom services, working inbound
calls against daily volume and conversion targets.
- Ranked top-5 performer in consumer inside sales
- Upgraded and bundled existing residential accounts through upsell and cross-sell
- Promoted to floor support and escalations
- Served as ad-hoc trainer for a third-party call centre partner
- Built departmental complia
Education
Degrees, certifications, and relevant coursework
Instituto Universitario de Mercadotecnia ISUM
Marketing Diploma, Marketing & Commercialization, Marketing
1996 - 2000
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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