Haekal Sena
@haekalsena
Performance marketing and user acquisition leader at Bank Saqu, connecting media investment to customer value across fintech and digital banking.
IndonesiaWhat I'm looking for
At Bank Saqu, I work in online acquisition, performance marketing and digital advertising. I connect media investment with business outcomes, from customer acquisition and conversion to engagement, transactions and long-term customer value.
At SeaBank Indonesia, I worked in performance marketing and online and growth marketing roles. I managed media budgets of up to IDR 5 billion per month and led teams of 2–4 people, balancing strategic ownership with hands-on campaign execution and analysis.
I turn the definition of a valuable customer into audience strategy, campaign optimization events, creative propositions and budget allocation. My work spans Google Ads, Meta Ads and TikTok Ads, as well as app campaigns and publisher and programmatic partnerships.
My experience also includes agency and in-house work across insurance, FMCG, retail, beauty, automotive, property and B2B. I work with business, Finance, data and CRM teams to connect campaign decisions with downstream outcomes, using tools including AppsFlyer, Adjust, Looker/Google Data Studio and advanced Excel.
Experience
Work history, roles, and key accomplishments
Online Acquisition, Performance Marketing, Digital Advertising
Jun 2024 - Present (2 years 4 months)
Worked as Online Acquisition, Performance Marketing, Digital Advertising at Bank Saqu.
Worked as Online & Growth Marketing Manager at SeaBank Indonesia.
Worked as Performance Marketing Manager at SeaBank Indonesia.
Oversee overall digital advertising campaign performance from all clients in all platform (Facebook/Instagram, Google, TikTok, LinkedIn, etc)
Handling multiple clients from various industries
Translating brief from clients to executable media planning
Setup, monitor, optimize, and analyze campaign performance in all platform ( (Facebook/Instagram, Google, TikTok, LinkedIn, etc))
Liaise communicati
Worked as Senior Digital Marketing at InboundID.
Manage day-to-day digital marketing activities
Create full-funnel digital marketing campaign across channel
Keyword research to stay up-to-date with current issues
Provide situation analysis for each project
Optimized CPL-based campaign for B2B business model
Work with team across country to optimize targeting for multiple countries
- In charge of paid channel (FB Ads, Google Ads, Referral, and 3rd Party channels —> CPL based campaign
- Paid channel performance optimisation
- Along with creative team, creating content for paid channel
- Ad-hoc request from other team function
- Analyze data with website analytics tool —> Google analytics
- Analyze data with metabase —> Yes i query with SQL!
Worked as Data Analyst at Otten Coffee.
Develop and manage various digital campaign (Paid and Native)
Track and analyse website traffic flow and provide regular internal reports
Create, manage, and analyze various digital marketing channel (SEO, Paid Search, Display Ads, Email, etc)
Data query using SQL
Identify trends/customer behavious to continously improve digital campaign strategy
Worked as Senior Analyst at Shopee.
Worked as Marketing Intelligence Intern at Shopee.
Education
Degrees, certifications, and relevant coursework
Google Ads
Google Ads Search Certification
Feb 2021 · Expired Feb 2022
Meta
Meta Certified Media Planning Professional
Jan 2021 · Expired Jan 2024
Google Ads
Google Ads Display Certification
Feb 2021 · Expired Feb 2022
University of Indonesia
Bachelor of Engineering (B.Eng.), Metallurgical Engineering
2014 - 2018
SMAN 8 Jakarta
Science
2011 - 2014
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Social media
Job categories
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