Open to opportunities

Aldina Kusumawardani

@aldinakusumawardani

Message

I build data-driven social campaigns that grow brands and engagement.

Indonesia

Message

What I'm looking for

I'm looking to lead data-driven social media, digital campaign, and brand marketing work that combines creative storytelling with measurable audience growth and performance.

I've led social media, digital campaigns, and brand communications for SeaBank Indonesia, Gojek Indonesia, and Shopee KPOP. At SeaBank, I developed integrated campaigns across Instagram, TikTok, Facebook, and X, supporting audience reach of 682K Instagram followers and 1.5M TikTok followers.

I combine creative storytelling, content strategy, paid-media optimization, and performance analysis to build brand awareness and engagement. My work includes managing social budgets, Meta Ads and TikTok Ads, influencer activations, A/B testing, and cross-functional campaigns for products including GoClub, GoRide, GoPay, and GoCar; SeaBank was recognized as the Most Active Brand in Social Media for Digital Banking at the 2023 Selular Awards.

Experience

Work history, roles, and key accomplishments

Social Media Junior Manager

SeaBank Indonesia

Jan 2022 - Jan 2025 (3 years)

Led end-to-end digital marketing and brand communication strategies to strengthen awareness, engagement, and acquisition for a digital bank. Managed integrated campaigns across Instagram, TikTok, Facebook, and X, achieving significant audience reach and optimizing paid media budgets.

Social Media Strategy Digital Marketing Brand Communications Meta Ads Budget Management Influencer Marketing Content Strategy Copywriting Emplifi Meta Business Suite TikTok Analytics Excel A B Testing Cross Functional Collaboration

Social Media Content Specialist

Gojek Indonesia

Jan 2021 - Jan 2022 (1 year)

Implemented multi-channel digital marketing campaigns to enhance brand engagement and community growth. Managed content strategy for Instagram, YouTube, TikTok, and X, and acted as campaign manager for multiple business units.

Content Strategy Social Media Management Campaign Management Instagram YouTube TikTok Sprinklr Data Analysis Influencer Marketing Cross Functional Collaboration

Social Media Junior Associate

Shopee Indonesia

Jan 2019 - Jan 2021 (2 years)

Executed data-driven content and brand marketing strategies for Shopee's KPOP segment, integrating entertainment, retail, and e-commerce. Achieved significant follower growth and managed social media budgets for major retail events.

Social Media Marketing Content Strategy Campaign Management Budget Management Influencer Collaboration Emplifi Meta Business Suite TikTok Analytics Excel Data Analysis

Education

Degrees, certifications, and relevant coursework

Deakin University

Bachelor of Communication, Communication

2017 - 2019

Grade: Distinction (WAM: 78.93)

Graduated with Distinction (Weighted Average Mark: 78.93) from the Double Degree International Program with Universitas Indonesia. Completed studies in 2019.