Open to opportunities

Debora Suzette

@deborasuzette

Message

I drive user acquisition and retention through performance marketing across digital channels.

Indonesia

Message

What I'm looking for

I'm looking to lead growth and performance marketing across acquisition and retention, partnering with product, brand, data, content, and external media partners to build effective campaigns and sustainable user growth.

At Fita, I lead marketing, CRM, social media, and customer service teams, overseeing online and offline campaigns that acquire and retain users across paid, owned, earned, and event channels.

I've managed end-to-end digital campaigns for GetPlus, GoBear, and Omnicom Media Group, spanning search, social, display, video, mobile, and programmatic media. I bring 12 years of performance marketing experience, including marketing leadership, budget management, campaign analysis, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Fita

Jul 2021 - Present (5 years 2 months)

- Lead marketing, CRM, social media & customer service team
- Report directly to CEO & COO/CFO
- Conduct marketing campaigns by online and offline activities
- Acquire new users by organic, paid, earned medias & events
- Retain the existing users by social & owned medias
- Plan, supervise, oversee all marketing activities
- Manage marketing budget for all medias & channels
- Collaborate & work cl

Marketing CRM Social Media Customer Service User Acquisition Retention Budget Management Campaign Management

Marketing Officer for Specialized Business Unit

Telkomsel

Jul 2021 - Dec 2021 (5 months)

Fita was under Telkomsel in 2021. I was the one who handle & oversee all marketing things for Fita.

Marketing Campaign Management

Digital Marketing & Campaign Manager

GetPlus (PT. Global Poin Indonesia)

Jul 2019 - Jun 2021 (1 year 11 months)

- Amplify brand campaigns through digital platforms
- Acquire new users as well as retain the existing users
- Responsible for being a project manager for all digital campaigns
- Plan, supervise, monitor and oversee the execution of owned digital assets & paid media
- Manage marketing budget for digital platforms as well as OOH media
- Collaborate with internal team, adnetworks, creative and di

Digital Marketing Campaign Management User Acquisition Retention Budget Management Project Management Paid Media

Traffic Acquisition - Indonesia

GoBear

Oct 2018 - Jul 2019 (9 months)

- Responsible to acquire new transactions & quality user profiles for Indonesia market by digital ads platforms.
- Collaborate with brand and content team to generate strong engagement between GoBear and users.
- Provide digital ads strategies & budget recommendation for Google Ads & Social Ads as well as execute all the campaigns on those platforms.
- Deliver reports with in-depth analysis & stra

Digital Advertising Google Ads User Acquisition Budget Management Performance Analysis

Senior Performance Resolution Specialist

Omnicom Media Group

Mar 2017 - Sep 2018 (1 year 6 months)

• The first person and used to be a single fighter in Resolution Media, Performance Media backed by Omnicom Media Group.
• The one who managed a million USD herself in 2017.

- Assist Resolution Media Indonesia team
- Provide digital strategies and budget recommendations for Google & Social ads (Facebook, Instagram, Twitter) based on campaign objectives & KPI goals
- Execute Google Ads for Search,