Open to opportunities

Elmail Clinton

@elmailclinton

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Digital marketer specializing in paid ads to maximize ROAS and KPI achievement.

Indonesia

Message

What I'm looking for

I seek a performance-focused role where I can run profitable paid campaigns, use automation/analytics to improve efficiency, and contribute to growth through integrated SEO and organic strategies.

I am a digital marketer with 10+ years of experience optimizing paid ad campaigns for maximum ROAS and consistent KPI achievement across FMCG, F&B, and enterprise clients.

I have driven measurable gains — reducing cost per registration from Rp203,809 to Rp93,487, delivering 160 high-quality leads with CPL Rp16,658, and growing organic traffic from zero to 220K monthly visitors while ranking #1 in the florist market.

I combine hands-on paid media execution (Google, Meta, TikTok), technical solutions (Google Sheets automation, Make.com, TikTok API), and SEO/organic strategies to deliver profitable campaigns and operational improvements that scale.

Experience

Work history, roles, and key accomplishments

Current

Paid Ads Manager

Current

GroupM

May 2021 - Present (5 years 1 month)

Created and optimized Facebook and TikTok social ads for major FMCG and F&B brands, achieving marketing KPI success rate above 97% and improving campaign ROAS and conversion metrics across enterprise clients.

Meta Ads Campaign Optimization Client Management ROAS Creative Testing performance reporting KPI Tracking

Digital Marketing

Outerbloom.com & Favo.id

Mar 2017 - Apr 2021 (4 years 1 month)

Planned, executed, and optimized Google, Facebook, and marketplace paid campaigns, increasing Google Ads ROAS by 35% and driving 15–20% additional revenue through Shopping Ads and remarketing strategies.

Google Ads Facebook Ads Google Shopping Remarketing SEO Ad Copy Optimization ROAS

Affiliate Marketer

Self Employed

Jun 2014 - Feb 2017 (2 years 8 months)

Drove high-quality traffic and leads for Accesstrade merchants (primarily financial services), achieving Top Affiliate of the Year 2015 through conversion-focused campaigns and publisher partnerships.

Affiliate Marketing Performance Marketing Lead Generation Publisher Relations Conversion Optimization

Digital Marketing / Freelance

Uptopromo.co.id

Jun 2013 - Apr 2015 (1 year 10 months)

Managed social content and site growth, scaling the Uptopromo publisher program to ~500 bloggers via outreach and partnerships, contributing to increased transactions and enabling international expansion into Indonesia.

SEO Content Marketing Blogger Outreach Community Growth Social Media Partnership Development