Open to opportunities

Oky Muhammad Nur Muhtadin

@okym

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I’m a Growth Marketing Specialist driving full-funnel acquisition, paid performance, SEO, and conversion gains.

Indonesia

Message

What I'm looking for

I’m looking for a growth marketing role where I can own full-funnel acquisition, run performance + SEO experiments, and optimize unit economics to lower CAC with clear reporting and experimentation ownership.

I’m a Growth Marketing Specialist with 3+ years of experience driving customer acquisition, paid media performance, SEO, and conversion optimization. At GMEDIA, I built and optimized full-funnel acquisition across 8 brands, generating 1,500+ qualified leads and ~IDR 20M in new monthly recurring revenue on a lean ~IDR 10M ad budget. I focus on unit economics and efficient, low-CAC growth, achieving a 24:1 first-year value-to-CAC ratio and sub-1-month CAC payback.

To keep performance compounding, I run systematic landing-page and ad-creative A/B testing to improve CTR and conversion rates, supported by GA4, Google Search Console, SEMrush, and Looker Studio reporting. I also bring hands-on digital execution—from SEO audits, keyword research, and competitor analysis to CTWA funnel optimization that drove ~200 new customer acquisitions per month.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Specialist

Current

GMEDIA

Jul 2023 - Present (2 years 11 months)

Built and optimized full-funnel acquisition across 8 brands using Google Ads, Meta Ads, and SEO, generating 1,500+ qualified Click-to-WhatsApp leads per month. Drove ~IDR 20M in new monthly recurring revenue with ~IDR 50K CAC and sub-1-month CAC payback, supported by GA4/Looker Studio reporting and landing-page A/B testing.

Google Ads Meta Ads SEO GA4 Google Tag Manager HubSpot Conversion Rate Optimization A B Testing

Senior Content Quality Assurance

Shopee Indonesia

Jul 2022 - Jul 2023 (1 year)

Led QA audits and performance reviews for large-scale content moderation operations, improving consistency through structured guidance. Built automated reporting to increase reporting efficiency and operational visibility, and coached BPO teams to strengthen KPI performance.

Content Moderation KPI Management Process Improvement Stakeholder Management Performance Reviews Coaching

Content Moderator

Teleperformance Indonesia

May 2021 - May 2022 (1 year)

Moderated and reviewed 2,000+ user-generated content items daily while maintaining quality and compliance standards. Ensured content met policy requirements through consistent review procedures.

Content Moderation Quality Assurance Compliance Review Policy Enforcement Process Adherence

Digital Marketing Specialist

Ini Catering

Jan 2022 - Apr 2022 (3 months)

Managed SEO, Google Ads, Meta Ads, and website optimization for a project-based engagement. Conducted keyword research and competitor analysis, then optimized campaigns using performance data to improve acquisition outcomes.

SEO Google Ads Meta Ads Keyword Research Competitor Analysis Landing Page Optimization Performance Analytics