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Guilherme Jorge Neves

@guilhermejorgeneves

Business operations founder at Verti advising owners on operating models and performance systems; previously cut Arena Verano's payroll costs by approximately 30%.

Brazil

Message

At Verti, I advise business owners and leadership teams on strategic, operational, commercial, and organizational challenges. I diagnose business models and bottlenecks, then turn the analysis into practical improvement plans, operating models, and performance systems.

At ARENA VERANO, I led operational and commercial restructuring, reducing operating payroll costs by approximately 30% and helping move the business toward operational break-even. I also contributed to reducing customer churn and built performance dashboards to support management decisions.

I founded and operated businesses across B2B services, marketing, real estate, retail, and food service. At V4 COMPANY, I operated a franchise unit and built KPI dashboards using Google Data Studio; at SUPER MEDIA GROUP, I delivered approximately 15 branding and visual identity projects.

Experience

Work history, roles, and key accomplishments

Current

Founder, Strategy & Operations

Current

Verti

Jan 2024 - Present (2 years 8 months)

Advise business owners on strategic, operational, commercial, and organizational challenges. Diagnose business models and design operating models, management systems, and KPIs.

Strategy And Operations Business model analysis Operating Model Design KPI development Process Improvement Data Analysis Financial Analysis Stakeholder Management

Director of Operations & Commercial

Arena Verano

Jan 2024 - Jan 2025 (1 year)

Led operational and commercial restructuring, reducing payroll costs by 30% and improving customer retention. Contributed to achieving operational break-even.

Operational Restructuring Commercial Strategy Customer Retention Performance Management Financial Analysis Dashboard Development KPI development

Founder

Super Media Group

Jan 2022 - Jan 2024 (2 years)

Founded and operated a boutique marketing and brand strategy firm. Delivered approximately 15 branding and visual identity projects.

Brand Strategy Marketing Client Management Business Development Project Delivery

Founder / Executive Partner

V4 Company

Jan 2020 - Jan 2022 (2 years)

Founded and operated a franchise unit, managing 13-14 B2B client accounts and leading a team. Built KPI dashboards and led weekly business reviews.

Business Development Account Management KPI development Google Data Studio Data Analysis Team Leadership ROPRE Methodology

Launch Coordinator / Sales Manager

My Broker Imóveis

Jan 2018 - Jan 2021 (3 years)

Coordinated commercial operations for a large residential development launch. Led a team of 15 real estate agents and managed the sales cycle.

Sales Management Team Leadership Negotiation Customer Relationship Management Real Estate

Founder / Operator

Early-Stage Businesses

Jan 2012 - Jan 2017 (5 years)

Built and operated small businesses across retail and food service. Gained early experience in entrepreneurship and business operations.

entrepreneurship Retail Operations Food Service Customer Management Financial Management

Founder

Talki

Founded and developed an early-stage B2B SaaS customer service and communication platform. Defined product positioning, pricing, and go-to-market approach.

B2B SaaS Product Management Go To Market Strategy Customer Workflows Pricing