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Guadalupe Lopez Avci

@guadalupelopezavci

I grow B2B revenue by reactivating accounts, expanding enterprise partnerships, and building commercial strategies across healthcare and research.

Turkey

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What I'm looking for

I'm seeking international remote contractor or full-time roles where I can drive strategic account growth, build long-term client partnerships, reactivate revenue, and expand enterprise accounts.

I've grown strategic healthcare and market-research accounts at Sermo, managing portfolios that contributed roughly 30% of European business-unit revenue each quarter. I exceeded quarterly targets by 20%, generated $200K+ in additional revenue, and increased customer retention by 40% through strategic relationship management.

Most recently, I manage account outreach and opportunity generation at F. Schumacher & Co., while improving CRM workflows, data quality, and commercial operations. I'm open to international remote contractor and full-time roles where I can build client partnerships, reactivate revenue, and expand enterprise accounts.

Experience

Work history, roles, and key accomplishments

Current

Sales Development Representative | Commercial Operations & Strategic Account Gro

Current

F. Schumacher & Co.

Oct 2025 - Present (11 months)

• Manage a portfolio of accounts across Midwest and Rockies territories, prioritizing activities based on revenue potential and business impact.
• Execute highly personalized outreach campaigns through email and phone to generate qualified opportunities, reactivate dormant accounts, and strengthen customer relationships.
• Deliver comprehensive, high-quality handoffs to Sales Support Representativ

strategic relationships Campañas De Ventas Campañas Marketing Entrante Ventas Branding Sales Operations Prospectiva Estratégica Customer Success and Support Account Expansion CRM Governance HubSpot Business Process Improvement Productividad De IA Interdisciplinary Collaboration Experiência Do Cliente Commercial Analytics Calidad de Datos Desarrollo Empresarial

Senior Business Development Director

Aim For Pharma

Jan 2025 - Aug 2025 (7 months)

• Conducted commercial opportunity mapping across industries such as PIMs, software development, e-learning, consultancies, and data collection agencies targeting the pharmaceutical sector, with a focus on Europe and the US.
• Proactively generated qualified leads and engaged decision-makers via multichannel outreach (email, LinkedIn, industry events).
• Designed customized proposals based on clie

Creación De Comunidad Gestión de Cuentas Opportunity Identification CRM Database Systems Hojas De Cálculo De Google Liderazgo Empresas Project Management B2B

Sales, Strategic Partnerships, Contract Negotiation - Senior Director of Busines

Sermo

Jul 2021 - Jul 2023 (2 years)

• Preserved and grew the existing business and performed as the main point of contact of at least 20 accounts which brought ca. 30% of the European Business unit revenue each quarter.
• Enhanced project performance by implementing a comprehensive monitoring system, fostering collaboration between the Project Management team and clients; facilitated quick communication, leading to increased produ

Quantitative Research, Lead Generation, Cross Functional Team Leadership - Accou

Sermo

May 2017 - Jul 2021 (4 years 2 months)

• Developed and executed business strategies and plans, providing forecasts, meeting quarterly targets, and maintaining strong business relations.
• Supervised and guided new staff members and internal teams, ensuring compliance with internal commercial agreements and client expectations.
• Prepared and negotiated price proposals, assessed project feasibility, and managed project transitions smoot

Quantitative Research, Pricing and bidding coordination, CRM - Account Executive

SERMO

Mar 2012 - Aug 2016 (4 years 5 months)

• Bid setup and pricing for quantitative and qualitative proposals
• Assessed project feasibility using internal tools and databases.
• Conducted in-depth research to understand healthcare providers and market trends.
• Prepared and submitted high-volume RFQ proposals to marketing research organizations.
• Led, mentored, and trained new team members.

International Project Management - Research Executive

Kantar Millward Brown

Jan 2006 - Jan 2008 (2 years)

- Responsible of Domestic and International Marketing Research projects.
- Personally guaranteed the coordination and communication between Client Services and the Operative areas, such as Fieldwork, Coding, Data Entering y Data Processing, and negotiating new timings with each one.
- Proposed and implemented new quality standards on a daily basis, participating in supervision activities within th